Dynamics Launches Developer Toolkit to Create First-of-Their Kind Mobile Payment Experience™ Applications

API Opens New Opportunities for Brands to Engage with Consumers at the Point of Sale

Dynamics ePlate(TM) device and Experience Manager(TM) platform (Photo: Business Wire)

PITTSBURGH--()--Dynamics Inc., an innovator in next-generation payment devices, today announced it will launch the application programming interface (API) for its revolutionary new ePlate™ device at Mobile Web and Apps World. The API dramatically accelerates and simplifies the creation of mobile payment experience™ applications – which can be created in just 30 minutes – that give consumers exciting new ways to earn exclusive benefits and content from their favorite brands with every purchase.

Dynamics founder and CEO Jeff Mullen will create a new mobile payment experience™ application in real-time during the 30-minute presentation on May 7, at 11:30 a.m. in Room 344 of the Earnest N. Morial Convention Center in New Orleans.

“The payment industry has not progressed very much when it comes to providing personalized, value-added services to consumers – the vast majority of retailers and entertainment brands have not had proper access to consumers through the payment ecosystem,” said Jeff Mullen, CEO of Dynamics. “Dynamics’ technology breakthrough is a game changer and will power a new wave of innovation that benefits consumers while enabling a much broader range of consumer brands to tap into the unprecedented opportunities of the existing payments infrastructure. Dynamics is the first to achieve the holy grail of payments – a platform that truly provides personalized experiences to the individual consumer – the ‘segment of one’.”

The API will allow developers, such as charities, retailers, entertainment properties and gaming companies, to create unique, branded experiences linked to the revolutionary Dynamics ePlate™ payment device. The Dynamics’ ePlate™ device gives consumers the ability to personalize the experiences they earn with each purchase.

New Revenue Opportunities for Developers

To encourage the development of revolutionary experiences, Dynamics is providing developers with 0.25 percent of each transaction where the experience is used. For example, if a consumer makes a $200 purchase using their favorite application, the developer earns $0.50. Moreover, developers are able to receive consumer-approved purchase data in order to create deeper personalization and make highly targeted purchase incentives.

“Developing on the world’s first true API into the $4 trillion domestic payments ecosystem is a pure treat,” said Udoka Mark Uzoka, CEO of Social Cubix. “Dynamics’ API is as empowering as it is easy to use. We can now build best-in-class consumer products utilizing consumer-approved payments data while funding those products with 0.25% of each transaction.”

The Dynamics team will be available after the May 7 event to introduce developers to the API and the ePlate™ device.

About ePlate™ Devices

Dynamics' ePlate™ mobile payment device is a paper-thin, flexible computing platform in a payment card form factor. The device includes the Electronic Stripe® -- the world's first fully card-programmable magnetic stripe. The Electronic Stripe® can be read at any existing point-of-sale (POS) magnetic stripe reader. The device includes two buttons – one for a first experience and one for a second experience. Based on which button was selected, the device changes the information on the Electronic Stripe™ to reflect the selected experience so the user can swipe the card in any store and enjoy the selected experience.

A user can change the experiences associated with the buttons on the ePlate™ device at any time. All a user has to do is use Dynamics’ Experience Manager™ software through their favorite phone, or accessible through their bank’s website. Dynamics’ Experience Manager™ will provide a list of experiences that a user can select and associate with the different buttons on the ePlate™ device.

Initial Dynamics ePlate™ device experience™ providers include:

  • Upper Deck®: A digital trading card system that includes exclusive sets of digital cards. When a user completes a digital card set, the user is mailed one of numerous exclusive, physical collector’s cards.
  • Dark Horse® Comics: As a user makes purchases, the user earns exclusive digital comic books from their favorite properties. After a user collects a certain number of digital comic books, the user is provided with exclusive physical collector copies of the comic books.
  • Evil Genius Designs: A game for your iPhone and Android device that lets users experience the thrill of the craziest shopping day of the year every time they make a purchase.
  • Avenue Social Games: A massive multiplayer game on the Facebook platform that adds adventure to everyday shopping.
  • Social Cubix Games: A game on the Facebook platform where users engage in a scavenger hunt as they make purchases around the world.
  • Jersey Jack Pinball: Users earn significant discounts to Jersey Jack products as well as exclusive Jersey Jack products while being provided with the chance to win exclusive Wizard of Oz Jersey Jack pinball machines.
  • Toys for Tots: Purchases can be donated to individual toys, work with groups to donate large community toys, or experience the Toys for Tots advent calendar and earn a commemorative item while donating at the point-of-sale.
  • Lemonade Day: Purchases can help children across the United States build an educational foundation in business.
  • A sweepstakes application where users can win your purchase for free as well as much larger prizes.
  • A Dynamics Credits application where users earn Dynamics Credits™ for the ePlate™ platform.
  • A social network application that allows users’ friends and family to experience purchases as they make them.

The ePlate™ device is as durable as a traditional payment card and will last over four years on a single battery charge. The technology does not require any change to the 60 million 1970s-era magnetic stripe readers or reeducation of its merchant base.

About Dynamics Inc.

Dynamics Inc. was founded in 2007 by Jeff Mullen. Dynamics produces and manufactures intelligent powered payment cards and advanced payment platforms. The company has won many of the world's most prestigious international business plan competitions, including the Rice Business Plan Competition, Carnegie Mellon McGinnis Venture Competition and the University of San Francisco Business Plan Competition. The company won DEMOgod and the $1M People's Choice Award at DEMO Fall 2010, Best of Show at FinovateFall 2010, FinovateFall 2011, and FinovateEurope 2012, Best of Show at Cartes 2011, and Best of Show at BAI Retail Delivery 2011. Dynamics won Best in Show for Personal Electronics and Technology Honors at the 2012 International CES show. Dynamics investors include Adams Capital Management and Bain Capital Ventures. Dynamics is headquartered in Pittsburgh, Pa. For more information, visit: www.dynamicsinc.com

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50264477&lang=en

Contacts

Dynamics Inc.
Karen Germ, 480-332-7949
Karen.Germ@edelman.com

Release Summary

Dynamics Inc., an innovator in next-generation payment devices, announced an application programming interface (API) for its ePlate™ device to simplify the creation of mobile payment experience™ apps.

Contacts

Dynamics Inc.
Karen Germ, 480-332-7949
Karen.Germ@edelman.com