TORONTO--(BUSINESS WIRE)--SeaWell Networks Inc., a leader in multi-platform video delivery for network service providers, was named to Branham’s list of Top 25 Canadian ICT Up and Comers. The Branham list is the most prestigious list of leading information and communication technology (ICT) companies in Canada.
SeaWell was selected based on creativity and innovation for their core product Spectrum, an adaptive bitrate (ABR) management solution that simplifies video delivery and enables new ways for network service providers to monetize their content.
“We’re thrilled to see others recognize Spectrum’s role to help service providers personalize each viewer’s experience and increase the revenue earned per video stream,” said Brian Collie, CEO and Co-Founder of SeaWell Networks. “After increasing our Series B funding to $8 million, releasing the 2.0 version of Spectrum, creating ad-insertion interoperability with ARRIS Group, Inc. (NASDAQ: ARRS), and now Branham’s Top 25 Up and Comers List - we couldn’t be happier.”
Spectrum gives service providers control over network-based ad insertion, which allows for a smooth transition between episodic content and ads, making the experience more TV-like. This encourages higher ad completion rates and raises the likelihood of click-through, while enabling real time data collection and measurement. Spectrum personalizes each session by inserting ads into the video based on an individual user’s behavior and creates a video stream immune to conventional ad blocking technologies.
To help network operators create and manage targeted ad campaigns, SeaWell Networks’ Spectrum and the ARRIS AdManager™ have collaborated, using open industry standards and protocols, to create a solution that seamlessly inserts ads into adaptive bitrate (ABR) streams, enabling ad decision routing and data collection to facilitate targeted ad placements. This solution abstracts the complexities of an increasingly sophisticated delivery and advertising ecosystem to enable operators to efficiently expand existing VOD and linear advertising models to any IP device.
About SeaWell Networks
SeaWell Networks Inc. provides software for service providers to manage and optimize the delivery of HTTP adaptive bit rate (ABR) streaming video to any device or platform. Their intelligent ABR management solution, Spectrum, simplifies the delivery of video while enabling new ways to monetize content. Spectrum combines ad insertion capabilities and on-the-fly repackaging for the most personalized video experience available.