VENICE, Calif.--(BUSINESS WIRE)--During their sold-out set at the Coachella Valley Music Festival, headliners Dr. Dre and Snoop Dogg blew the minds of fans when they were joined onstage by 2Pac via a holographic projection. This incredibly realistic likeness of 2Pac was created by Hollywood powerhouse Digital Domain, a subsidiary of Digital Domain Media Group (NYSE: DDMG), and reunited the legends in an exclusive, original performance of “Hail Mary” and “2 of Amerikaz Most Wanted.”
“Virtual” 2Pac is the vision of Dr. Dre, who, with Philip Atwell of Geronimo Productions and Dylan Brown of The Yard, worked with Digital Domain to create this exclusive performance for fans. Digital Domain created the Academy Award®-winning CG likeness of Brad Pitt for The Curious Case of Benjamin Button, and CG likenesses of Jeff Bridges for TRON: Legacy, Kevin Bacon for X-Men: First Class, Rooney Mara for The Girl with the Dragon Tattoo and more.
About Digital Domain Media Group
Digital Domain Media Group (DDMG: NYSE) leverages its expertise in digital visual effects (VFX) and computer-generated (CG) animation across a group of interrelated businesses. At its foundation is Digital Domain Productions (DDPI), an award-winning digital production company founded in 1993. This leading provider of visuals has contributed to more than 90 major motion pictures, including Titanic, the Transformers series, Real Steel and TRON: Legacy, as well hundreds of commercials. DDPI also converts two-dimensional (2D) imagery to three-dimensional (3D) imagery and holds key patents in this area. Mothership, a DDPI subsidiary, focuses on creating advertising, entertainment and branded content from concept to completion, across multiple media platforms. DDMG, its work and its employees have been recognized with numerous awards, including seven from the Academy of Motion Picture Arts and Sciences. The company is building on its success in VFX to participate as a co-producer in major studio productions and is currently in production on the upcoming live-action sci-fi feature film Ender’s Game. DDMG is also applying its CG expertise to produce original, family-friendly animated feature films at its subsidiary Tradition Studios. The first movie, The Legend of Tembo, is in pre-production and two more features are in development. The company’s education subsidiary, the Digital Domain Institute, sets a new standard in digital media education through a pioneering public-private partnership with The Florida State University College of Motion Picture Arts. DDMG is expanding its worldwide footprint of the highest quality visual effects and animation at the lowest possible cost through global partnerships in India and China. The company has studios in Los Angeles, San Francisco, Florida, Vancouver, Mumbai and London, and is currently establishing a studio in Beijing. http://www.ddmg.co