Burson-Marsteller Releases List of the Most Influential U.S. Political Voices on Twitter

Study Finds Leading Voices Include Influencers Barack Obama, Mitt Romney and Mike Bloomberg

NEW YORK--()--Burson-Marsteller, a leading global public relations and communications firm, today released a list of the top 10 most influential political voices on Twitter in the United States. This list was developed as part of a global research study, “G20 influencers,” that named the 200 most influential political voices on Twitter across the “Group of Twenty” or G20 nations.

The list of the top 10 political tweeters was determined using data from Klout (klout.com), the standard for influence. Klout analyzes engagement across social networks and creates a Klout Score based on this data to help users understand and unlock their influence. Burson-Marsteller’s global public affairs and digital consultants drew up a list of close to 1,000 people on Twitter who are politically influential in the G20 nations. Klout then assessed and scored them against its influence metric, set on a scale from 1-100, measuring influence based upon a user’s ability to drive action.

The 10 most influential Twitter accounts in the U.S. are (in alphabetical order)*:

“From the healthcare debate to the current Republican primary season, Twitter has become a new powerful platform for political debate in the U.S.,” said Burson-Marsteller Worldwide CEO Mark Penn. “In the U.S. in particular, we have seen how these influencers can use Twitter to shape public opinion, raise grassroots support and call their followers to action.”

The study found that the top political tweeters in the U.S. include mostly politicians and journalists. The study found that over a 90-day span these influencers:

  • Received an average of 96,100 re-tweets
  • Received an average of 146,700 mentions
  • Had an average of 2,345,000 Twitter followers

*The U.S. list did not count the Twitter accounts of non-frontrunner candidates for the Republican nomination for president as there’s an expectation that their influence will fade as the U.S. exits primary season.

To see the in-depth global results of this research, visit http://www.g20influencers.com.

The other countries covered in this study include: Argentina, Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Russia, Saudi Arabia, South Africa, South Korea, Turkey, United Kingdom, United States and the European Union (including Latvia, Netherlands, Poland, Portugal, Spain and Sweden).

About the study

“G20 influencers” is a study conducted by Burson-Marsteller, a leading global public relations agency, working with Klout, the social media analytics company. The study aims to identify the ten most politically influential people on Twitter in each country of the G20*. The study measures influence by using a tweeter’s Klout Score. For more about Klout scores, see here. Burson-Marsteller created a list of over 900 politically influential people on Twitter across 26 countries. This included politicians, journalists, bloggers, public affairs specialists, NGOs, and industry and trade associations. The data used for the study was taken in March 2012 based on activity over a 90 day period. For China, as Twitter is not used, the analysis is done using the social media platform Weibo.

* The G20 includes 19 country members and the European Union, which together represent around 90% of global GDP, 80% of global trade and two-thirds of the world’s population. Burson-Marsteller’s analysis extends to 26 countries, made up of additional countries from the European Union - Latvia, Netherlands, Poland, Portugal, Spain and Sweden.

About Burson-Marsteller

Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and web-related strategies. The firm’s seamless worldwide network consists of 73 offices and 82 affiliate offices, together operating in 108 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leading communications services network. To learn more about Burson-Marsteller visit www.burson-marsteller.com.

Contacts

Burson-Marsteller
Paul Cordasco, 212-614-4522
Paul.Cordasco@BM.com
Twitter: @B_M
www.facebook.com/BursonMarsteller

Release Summary

"G20 influencers" is a study conducted by Burson-Marsteller, a leading global public relations agency working with Klout, the social media analytics company.

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Contacts

Burson-Marsteller
Paul Cordasco, 212-614-4522
Paul.Cordasco@BM.com
Twitter: @B_M
www.facebook.com/BursonMarsteller