SEOUL, South Korea--(BUSINESS WIRE)--Hill+Knowlton Strategies today was named the official global PR agency for the 2014 Incheon Asian Games by the Incheon Asian Games Organizing Committee (IAGOC). H+K Strategies and IAGOC signed an agreement for a global PR campaign this morning with Kyung-sang Kwon, Secretary General of IAGOC, James Heimowitz, President & CEO of H+K Strategies Asia, and HS Chung, President of H+K Strategies Korea in attendance.
The campaign theme “Cheer, Asia” represents the ultimate goal of the 2014 Incheon Asian Games to unite all of Asia through an engaging and entertaining sporting event. H+K Strategies developed the campaign, which combines athletics and contemporary Korean Pop culture. The campaign will create a synergy effect using both offline and online campaigns. In 2013, influencers in the sports, culture and tourism industries as well as the media from 19 countries will join road shows that will appear in six major cities across Asia: Guangzhou, Singapore, Tokyo, New Delhi, Dubai and Almaty.
Young-soo Kim, President of IAGOC said, “With the appointment of H+K Strategies as our official global PR agency, the Pan-Asia campaign to promote the Incheon Asian Games will make a great impact and inspire people from everywhere in Asia to join in our festivities.”
James Heimowitz, President and CEO of H+K Strategies Asia said, “H+K Strategies is fully committed to the success of the 2014 Incheon Asian Games campaign. I am personally honored to be a part of this important event and will ensure that our network, which spans Asia and the globe, and has gained deep experience from supporting numerous pivotal international sporting events, is galvanized behind the success of this campaign.”
H+K Strategies was the international PR agency for the 2008 Beijing Olympic Games and is currently working with the 2012 London Olympic Games. Hill+Knowlton Strategies also supported bids for Pyeongchang for the 2014 Winter Olympic Games and Daegu for the 2011 IAAF World Championships.
Hill+Knowlton Strategies (www.hkstrategies.com)
Hill+Knowlton Strategies, Inc. is a leading international communications consultancy, providing services to local, multinational and global clients. The firm is headquartered in New York, with 85 offices in 46 countries, as well as an extensive associate network. The agency is part of WPP, one of the world's largest communications services groups.
WPP is one of the world’s leading communications services groups. Its companies offer a comprehensive and, when appropriate, integrated range of communications services to clients around the world, including more than 330 of the Fortune Global 500; over one-half of the NASDAQ 100 and 42 of the Fortune e-50. WPP’s 62,000 people work from 1400 offices in 103 countries.
17th Asian Games Incheon 2014 (www.incheon2014ag.org)
17th Asian Games is held from 19 Sep. to 4 Oct. 2014 in and around Incheon Metropolitan City, South Korea under the slogan, “Diversity Shines Here”. Olympic Council of Asia (OCA) patronizes and 2014 Incheon Asian Games Organizing Committee (IAGOC) hosts the event. It consists of total 36 sports events including 28 Olympics and 8 non-Olympics.
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