LONDON & SINGAPORE--(BUSINESS WIRE)--Today Ink, the global leader in travel media that connects companies with travellers, announced that it will be producing the inflight magazine for Scoot, Singapore’s new low-cost, mid- to long-haul carrier. The new quarterly publication will be featured on board all Scoot flights starting in June 2012.
The publication, called Scoot, will be aimed at young and young-at-heart travellers. It will provide fun, entertaining and engaging content about fashion, sports, food and culture in the airline’s destinations, as well as giving news and information about Scoot.
“We are really excited about launching our first flights in June this year and all the pieces of the puzzle, including the magazine, are now being put into place,” said Campbell Wilson, CEO of Scoot. “With its understanding of Scoot’s brand and audience, we believe that Ink will be able to produce an inflight magazine that reflects our values and what we stand for. We know that the creative team at Ink will deliver a fantastic magazine that engages with and strengthens our relationship with our guests.”
Scoot magazine will provide advertisers and brands with an excellent platform to reach out to a group of highly sought-after travellers who are value seekers and empowered to make their own choices. Featuring some of the best editorial talent in the industry, the magazine will provide cost-efficient branding opportunities through both traditional print advertisements and content-related advertorials. In addition, Scoot will also actively promote new destinations and the latest travel trends.
“We are thrilled to be working with Scoot on their new magazine,” said Gerry Ricketts, Managing Director of Ink Singapore. “As this is a new magazine, we have a blank canvas to develop compelling and creative content that truly engages with the passenger and reflects the brand values and commercial objectives of one of the most innovative new airlines to launch this year. Not only that, but the routes it will offer and passenger numbers and demographic it will carry, will provide a great medium for other brands to spread their messages and reach new customers. We have built a fantastic team for Scoot who will not only create exciting content, but also generate revenue that can then be expanded into other media such as targeted advertising on confirmation pages, emails, itineraries, check-in emails and print-at-home boarding passes.”
Notes to editors:
Ink is the global leader in connecting companies with travellers. As well as producing more inflight magazines for more airlines than any other company in the world, Ink reaches a captive audience of hundreds of millions of travellers each year with Targeted Advertising (TAD) on confirmation emails, check-in emails, print-at-home & mobile boarding passes and on onboard entertainment systems.
Ink works with over three dozen airlines, produces media in 17 languages, and sells advertising in over 100 countries. Our travel clients include companies as diverse as Air France-KLM, Air Macau, Bangkok Airways, bmi, easyJet, Eurostar, Germanwings, Gulf Air, Jetstar, Ryanair, South African Express, THAI Airways, Tiger Airways, TurboJET (the ferry from Hong Kong to Macau), United Airlines, PrivatAir and Wizz Air.
Ink is the owner of the Airline Retail Conference (ARC) in Europe and Asia, the China Travel Retail conference in Shanghai, and produces the Airline Passenger Experience Media Platform in association with APEX, the Airline Passenger Experience Association. We also publish CNBC Business magazine and Time Out Singapore. For more information, please go to www.ink-global.com
Scoot™ will provide medium- and long-haul no-frills flights from June 2012. With an initial fleet of four Boeing 777 aircraft, Scoot’s first-year routes will link Australia, Singapore and China, with other destinations to be announced. Scoot will provide – in addition to fantastic value airfares – a safe, reliable and contemporary travel experience with a unique attitude: Scootitude™. Scoot is passionate about changing the way people travel long distance. Book your tickets at Flyscoot.com or call +65 3158 3388 (Singapore) or +61 (0)2 8520 1888 (Australia).