SANTA CLARA, Calif.--(BUSINESS WIRE)--E-Nor, a San Francisco Bay area Web Analytics and Digital Optimization firm, today announced a Memorandum Of Understanding (MOU) with Manhattan based Imerex, Inc., a data driven Search Engine Marketing Consulting Firm.
The two companies have worked together on projects for over half a decade, during which time the importance of using analytics data to inform business and marketing decisions entered the mainstream. Companies, large and small, were finding that larger global agencies were less proactive about using data to influence their digital marketing.
A gap developed between clients, who needed greater digital expertise, and traditional agency offerings. E-Nor and Imerex seized the opportunity to fill this growing need and joined forces to offer comprehensive digital proficiency in Web Analytics and Search Engine Marketing.
“Rather than simply forming a partnership whereby the two companies refer clients to each other, we took this extra step in order to provide a more seamless, integrated experience for our clients. This approach allows each division to focus on our core expertise. The industry is moving so quickly that, frankly, it’s almost impossible for any individual company to have true experts in all fields each with years of practical hands-on experience,” said Roxanne Lott, Managing Director at Imerex.
Feras Alhlou, E-Nor’s founder and web analytics industry veteran added, “We have seen real growth in the digital analytics field and a surging demand for web analytics that integrate marketing channels into one place. As analytics experts, we’ve shown our clients how insightful and powerful actionable data can be. Once they have that visibility, the next logical step for them is to ask how they can improve their marketing efforts and rankings. Having Imerex as part of our company allows us to provide key strategic and executional expertise on the marketing side which, when combined with our advanced analytics consulting and implementation, can make the most of our client’s marketing dollars.”
E-Nor is a Web Analytics and Digital Optimization consulting firm located in the heart of Silicon Valley with offices in Northern and Southern California and Alberta, Canada, and now New York. Founded in 2003, E-Nor has achieved multiple Google certifications including Google Analytics Certified Partner (GACP), Google AdWords Certified Partner, Urchin Software Certified Partner, Website Optimizer Certified Partner and its most recent milestone achievement as a Google Analytics Premium Authorized Reseller. By obtaining this most recent status, E-Nor is positioned to offer elite support and deeper analysis with the advanced processing power and analysis tools of Google Analytics Premium.
Imerex, Inc. is a search engine marketing firm that focuses on a digital strategy combining user research and a strategic approach to online marketing. Imerex specializes in taking a consultative approach to search engine optimization, search engine marketing and services a wide range of regional and national clients. Imerex is a Google AdWords Certified Partner.