Bimbo Bakeries USA Expands Distribution of Sara Lee® Breads

- Improvements to Healthfulness of Sara Lee Sliced Bread Products and New Butter Bread Product Introduced to Key Markets -

HORSHAM, Pa.--()--Bimbo Bakeries USA (BBU) introduces Sara Lee sliced bread products to the Northeast market, including Connecticut, Maine, Massachusetts, New Hampshire, New York, Rhode Island and Vermont. BBU will also expand its existing distribution network of Sara Lee breads in the Mid-Atlantic region, including Delaware, Maryland, New Jersey, Pennsylvania and Washington, D.C.

“Bringing Sara Lee into the Northeastern United States provides an exceptional opportunity for BBU to leverage an iconic brand and deliver a world-class product to new consumers and retail customers,” said Jon Silvon, Category Director.

In the Northeast region, consumers will benefit from greater availability of the Sara Lee sliced bread product line. Sara Lee products include:

  • Classic: Sara Lee® 100% Whole Wheat and Sara Lee® Honey Wheat Bread
  • Soft & Smooth®: Whole Grain White and 100% Whole Wheat Bread
  • 45 Calories & Delightful™: 100% Whole Wheat and Healthy Multi-Grain Bread
  • Iron Kids®: Better White Bread enriched with Calcium & Fiber

Following BBU parent company Grupo Bimbo, S.A.B. de C.V.’s (BIMBOA:MM) acquisition of Sara Lee’s Fresh Bakery business in November 2011, BBU reformulated the top-selling recipes to improve their healthfulness, removing artificial colors, flavors and preservatives as well as high-fructose corn syrup. BBU is also introducing a new Butter Bread, now available in the Atlantic markets.

“Sara Lee Breads have always had the taste consumers want and the nutrition they need. Our investment in these products will not only yield a more healthful, high-quality product, but will also allow more of our consumers to enjoy them every day,” said Silvon.

Sara Lee breads will be available in superstores and regional grocery chains throughout the Northeast markets.

About Bimbo Bakeries USA

Bimbo Bakeries USA (BBU) is a leader in the baking industry, known for its category leading brands, innovative products, freshness and quality. Our team of more than 28,000 U.S. associates operates 75 manufacturing locations in the United States. 13,500 distribution routes deliver our leading brands such as Arnold®, Bimbo®, Boboli®, Brownberry®, Entenmann's®, Francisco®, Freihofer's®, Heiners ®, Marinela®, Mrs Baird’s®, Oroweat®, Sara Lee®, Stroehmann®, Thomas'®, and Tia Rosa.®

About Grupo Bimbo

Grupo Bimbo is one of the largest baking companies in the world in terms of production and sales volume. As the market leader in the Americas, Grupo Bimbo has 102 plants and 1,000 distribution centers strategically located in 17 countries throughout the Americas and Asia. Its main product lines include sliced bread, buns, cookies, snack cakes, English muffins, bagels, pre-packaged foods, tortillas, salted snacks and confectionery products, among others. Grupo Bimbo produces over 7,000 products and has one of the most extensive direct distribution networks in the world, with more than 44,000 routes and more than 109,000 employees. Grupo Bimbo's shares have traded on the Mexican Stock Exchange since 1980 under the ticker symbol BIMBO.

Forward-Looking Statements

This announcement contains certain statements regarding the expected financial and operating performance of Grupo Bimbo, S.A.B. de C.V., which are based on current financial information, operating levels, and market conditions, as well as on estimations of the Board of Directors of the Company related to possible future events. The results of the Company may differ in regards with those expressed on these statements, due to different factors that are beyond the Company's control, such as: adjustments in price levels, variations in the costs of its raw materials, changes in laws and regulations, or economic or political conditions not foreseen in the countries where the Company operates. Therefore, the Company is not responsible for such differences in the information and suggests that readers review such statements prudently. Moreover, the Company will not undertake any obligation to publicly release any revisions to the statements due to variations of such factors after the date of this press release.

Contacts

Bimbo Bakeries USA
Jon Silvon, 215-367-5582
JSilvon@BBUmail.com
or
Brownstein Group
Laura Van De Pette, 267-238-4118
lvandepette@brownsteingroup.com

Release Summary

Bimbo Bakeries USA (BBU) introduces Sara Lee sliced bread products to the Northeast market and will also expand its existing distribution network of Sara Lee breads in the Mid-Atlantic region.

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Contacts

Bimbo Bakeries USA
Jon Silvon, 215-367-5582
JSilvon@BBUmail.com
or
Brownstein Group
Laura Van De Pette, 267-238-4118
lvandepette@brownsteingroup.com