IMN Advises Auto Dealers to “Mind Your Database” at the 2012 Digital Dealer Conference

Attendees to Learn Practical Advice for Centralizing Data and Marketing Intelligence Along with Best Practices for Influencing Customer Loyalty and Engagement

WALTHAM, Mass.--(BUSINESS WIRE)--IMN, the digital marketing company that delivers branded eNewsletters and content for vertical markets, today announced details of its participation at the 12^th Annual Digital Dealer Conference and Exhibition. In addition to showcasing the benefits of Loyalty Driver, the most widely-used eCommunication service for automotive dealerships, at booth 315, IMN’s Bobby Gaudreau, vice president, automotive services, is presenting a session entitled, “Mind Your Database: Centralizing Customer Intelligence to Influence Loyalty.” The session will feature real-world case studies and applicable lessons learned from brands in other sectors (including e-commerce and retail) that have developed best practices for successfully using email campaigns to increase customer engagement.

“Mind Your Database: Centralizing Customer Intelligence to Influence Loyalty”

Who:	Bobby Gaudreau, vice president, automotive services, IMN
What:	Moving beyond ineffective email blasts, successful dealers are increasingly adopting more targeted digital marketing strategies that rely on engaging content and analytics to support goals for increased customer loyalty and retention.
	Attendees of the “Mind Your Database: Centralizing Customer Intelligence to Influence Loyalty” session will learn how to influence customer loyalty and retention across multiple brands and locations by centralizing data and marketing intelligence. The presentation will focus on targeting emails and interactions based on individual interest using online and database sources and establishing guidelines for meaningful measurement and reporting. Attendees will benefit from hearing best practices from peers in other vertical markets that have undergone a similar digital market evolution.
	Attendees will return to their dealerships with the knowledge to:
	-- Leverage predictive models to improve customer loyalty and retention;
	-- Successfully link a centralized marketing database to a dealer management system to execute more effective digital marketing campaigns; and
	-- Use behavioral targeting to positively impact sales and services revenues
When:	The 12^th Annual Digital Dealer Conference and Exhibition is taking place April 3-5, 2012. The “Mind Your Database: Centralizing Customer Intelligence to Influence Loyalty” session is taking place Thursday, April 5, 2012 at 10:00a.m.
Where:	The conference is being held at the Rosen Shingle Creek in Orlando, Florida. The “Mind your Database” session is taking place in the Sebastian I-1 room. IMN will be exhibiting at booth 315.
How:	For more details about the Digital Dealer Conference and Exhibition, visit: http://www.digitaldealerconference.com/agenda/.
	For those interested in tracking news from the event, please follow the event hashtag #DD12 on Twitter and updates from @loyaltydriver.

About IMN

IMN is the digital marketing company that publishes branded eNewsletters and content for more than 4,000 organizations worldwide. By combining custom, vertically-oriented content with advanced publishing technology and services, IMN enables companies to engage with their prospects and customers to drive business results via email, mobile and social platforms. In addition to taking advantage of IMN’s expertise within the automotive, banking and direct selling industries, customers benefit from analytics-based intelligence that provides insight into buying behavior and purchase preferences to successfully encourage brand loyalty and generate leads. For more information, visit http://www.imninc.com.

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