Regions Bank Completes 16-state Rollout of Regions Now Banking Product Suite

Full-service check cashing, reloadable Visa® prepaid card, and Western Union® bill payment and money transfer services now available at all Regions Bank branches, ATMs and online

BIRMINGHAM, Ala.--()--Region Financial (NYSE:RF) today announced it has completed a company-wide rollout of its Regions Now Banking services.

Regions Now Banking customers can cash all approved checks with immediate funds availability; load funds and make purchases with a general purpose reloadable Visa® prepaid card; and transfer money and pay bills through Western Union®; all with or without a Regions Bank deposit account. All Regions Now Banking customers also receive an invitation to participate in a series of complimentary online financial education courses.

“Regions Now Banking allows us to address more of the financial needs within the community and recognizes that people want the flexibility to manage their money in different ways,” said John Owen, head of consumer services for Regions Financial. “Since introducing Regions Now Banking last fall the response has been very positive and we are proud to be the only large bank offering all of these services under one roof.”

Regions Now Banking was introduced in response to feedback from existing bank customers who said they wanted more choices about how to manage their money. More than 30 percent of Regions Bank customers surveyed from December 2010 through January 2011 reported using one or more non-bank financial services within the previous 90 days and nearly half of those surveyed said they would be likely to obtain such services from Regions if the bank provided them.

Regions tested Now Banking in select branches in July 2011 and began a phased rollout of the in-branch services by geographic area from September 2011 through March 2012. During this time, Regions Now Banking was also integrated into the company’s online banking platform and ATM network. Regions Bank operates approximately 1,700 branches and more than 2,000 ATMs in the South, Midwest and Texas.

About Regions Financial Corporation

Regions Financial Corporation, with $127 billion in assets, is a member of the S&P 500 Index and is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, trust, mortgage and insurance products and services. Regions serves customers in 16 states across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates approximately 1,700 banking offices and more than 2,000 ATMs. Its investment and securities brokerage trust and asset management division, Morgan Keegan & Company Inc., provides services from over 90 offices. Additional information about Regions and its full line of products and services can be found at www.regions.com.

Contacts

Regions Financial Corporation
Evelyn Mitchell, 205-264-4551

Release Summary

Regions Bank Completes 16-state Rollout of Regions Now Banking Product Suite; Full-service check cashing, reloadable Visa® prepaid card, and Western Union® bill payment and money transfer services

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Contacts

Regions Financial Corporation
Evelyn Mitchell, 205-264-4551