PROVIDENCE, R.I.--(BUSINESS WIRE)--REBRAND™ announces the 2012 REBRAND 100® Global Awards winners. This first and highest recognition for brand rebuilding and redesign in business showcases the best around the globe.
Some featured brands:
Actelion significantly breaks biopharmaceutical status quo with its medical imagery
Avignonesi strengthens its place with wine lovers worldwide as one of Italy’s best producers
Cisco evolves with a focus on delivering greater business value via customer experience
CooperVision redefines its role in the contact lens industry and sets a course for success
NAB Private Wealth cuts through premium clutter in Australia to lead among customers
National Music Centre celebrates Canada’s music legacy across generations and styles
Pfizer amplifies its leadership in healthcare while meeting global brand challenges
Royal DSM transforms to unify identity, strategy and culture effectively in one brand
The One Foundation brand re-launch steers life-changing impact to emerging communities
UBS develops clearer brand concepts and guidelines that signal greater client-focus
“I commend the clear, consistent understanding of the business value rebranding affords across industries and geographies,” said 2012 juror Sudhir Sharma, Creative and Chief Executive, INDI Design, India.
Each year a panel of international, industry experts reviews the rebrands. Entries are carefully considered to ensure winning selections clearly met objectives; exceeded expectations or incorporated an element of surprise; spurred an emotional connection in the target audience; and were successfully implemented at varying touchpoints.
“Yes, the identities are bold and fresh, breaking away from industry standards. However, the strength of the identities and other brand components comes from the power of the story,” said Enshalla Anderson, Senior Director, Strategy, Siegel+Gale.
Rebrands launched anywhere in the world between January 2009 and September 2011 were eligible. Among these were enterprise-wide efforts, changes in brand components, brand extensions, and brand implementation initiatives.
Past winners include Audi, CitationAir, Irish Stock Exchange, and United States Mint.
About REBRAND™ and REBRAND 100® Global Awards:
REBRAND, found at www.rebrand.com, is the world's leading platform for effective brand transformations. The REBRAND 100 Global Awards is the renowned and respected recognition for repositioned brands. Featured in Bloomberg Businessweek, CNN Money, The Wall Street Journal, and other business publications, the annual competition has entry deadlines in September.