RTP, Part of Active Network, Powers Popular North American Parks and Attractions with Sophisticated Commerce Engine

SAN DIEGO--(BUSINESS WIRE)--RTP, LLC, part of Active Network, Inc. (NYSE: ACTV), provides the commerce engine powering some of North America’s most popular parks and attractions including Kalahari Resorts, Kennedy Space Center Visitors Center and Canada’s Tourism Vancouver. Through the implementation of RTP’s enterprise activity management platform, RTP|ONE™, parks and attractions can smoothly and efficiently run all aspects of their operations – from ticketing access control to retail and rentals and food and beverage sales.

“RTP has centralized our business data giving us a clearer, real-time view of our performance, along with customer relationship data that helps enable us to improve our customer service and operational efficiency”

“RTP has centralized our business data giving us a clearer, real-time view of our performance, along with customer relationship data that helps enable us to improve our customer service and operational efficiency,” said Cara Vanderhall, Manager of Visitor Centre Operations at Tourism Vancouver.

Parks and Attractions aimed at better accommodating visitors utilize RTP|ONE technology to allow their customers to purchase tickets and passes in advance through various access points — online, onsite or through distributors — while also augmenting business operations through real-time intelligence and analytics. For example, Kennedy Space Center Visitors Center is able to track hourly points-of-entrance into the park, allowing them to adjust staffing needs accordingly. RTP|ONE’s analytics also provides valuable insight into where visitors are traveling from, allowing parks and attractions to advertise more effectively.

“We are excited to grow our footprint in the parks and attractions market with some very well-known customers utilizing our RTP commerce engine,” said Ram Krishnan, SVP and senior general manager, Communities division at Active Network. “We are helping our customers streamline their operations and harness their data to make well-informed business decisions.”

RTP customers can now also take advantage of RTP|ONE Itinerary, its first out-of-the-box e-commerce and central reservation solution to package and sell all destination travel elements in one transaction or single itinerary. Through this solution, parks and attractions can sell exclusive packages that include tickets, activities, travel accommodations and lodging, which should help increase per visitor yield by attaining a larger share of the travel dollars being spent by visitors.

For more information on how Active Network can benefit your park or attraction, visit http://www.rtp.com/index.aspx.

About The Active Network, Inc.

The Active Network, Inc. is the leading provider of organization-based cloud computing applications with over 47,000 global business customers and 70 million annual transactions reported last year. Our technology platform, ActiveWorks®, transforms the way organizers manage their activities and events by automating online registrations and streamlining other critical management functions, while also driving consumer participation to their events. Our flagship media property, Active.com®, is the leading online community for people who want to discover, participate in, and share activities about which they are passionate. Headquartered in San Diego, California, since 1999, the company has over 25 offices worldwide. To learn more, visit www.ActiveNetwork.com or www.Active.com. Follow Active Network on Twitter @ActiveNetwork, @Active and on Facebook.

About Forward-Looking Statements

The Active Network, Inc. cautions you that the statements included in this press release that are not a description of historical facts are forward-looking statements within the meaning of the federal securities laws. Any such statements are subject to substantial risks and uncertainties, and actual results may differ materially from those expressed in these forward-looking statements. More detailed information about The Active Network, Inc. and the risks and uncertainties that may affect the realization of these forward-looking statements is set forth in its filings with the Securities and Exchange Commission (SEC).These filings may be read free of charge on the SEC’s website at www.sec.gov. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. All forward-looking statements are qualified in their entirety by this cautionary statement and The Active Network, Inc. undertakes no obligation to revise or update this press release to reflect events or circumstances after the date hereof.

© 2012 The Active Network, Inc. All rights reserved. RTP|ONE is a registered trademark of The Active Network, Inc. Active Network is a trademark of The Active Network, Inc. All other trademarks are the property of their respective owners.