Rutgers Center for Management Development Keeps Marketers Relevant in a World Gone Digital

Rutgers CMD Mini-MBA Program Trains Marketers to Manage the Strategy and Implementation of Digital Campaigns

NEW BRUNSWICK, N.J.--(BUSINESS WIRE)--Rutgers Center for Management Development (CMD) today announced that there are still openings for its accelerated one-week Mini-MBA Digital Marketing course, scheduled to begin on March 5, 2012. Through case studies, interactive sessions and class exercises, executives will quickly learn a new business model for digital marketing. The accelerated Rutgers CMD Digital Marketing course will be held at the New Brunswick campus from 9 a.m. to 4:30 p.m., Monday to Friday, March 5 to 9.

“With all of the recent changes in marketing departments, in particular if you look at Procter & Gamble’s move to significantly enhance its digital workforce and digital resources, it has never been more important to stay current with training.”

“We’ve had tremendous feedback on the digital marketing course content. It encompasses all aspects of digital marketing including social media marketing, mobile marketing and search engine optimization,” said Eric Greenberg, Director, Marketing Programs, CMD, Rutgers, The State University of New Jersey. “With all of the recent changes in marketing departments, in particular if you look at Procter & Gamble’s move to significantly enhance its digital workforce and digital resources, it has never been more important to stay current with training.”

Taught by digital marketing experts in business and academia, Mini-MBA Digital Marketing program presents best industry practices and the latest research in search marketing, measurement and ROI tracking and multichannel integration coupled with the legal ramifications. The interactive learning environment includes all course modules pre-loaded onto an Apple iPad2, which is included in the course fee.

Additional Digital Marketing courses are being held in a nine-week, one-night per week format in New Brunswick, and Freehold.

Fee for the Digital Marketing course is $4,995. For those interested in academic graduate credit, a three-credit elective course waiver is available for an MBA.

About Rutgers Center for Management Development

Founded in 1947, Rutgers CMD provides management and leadership training for professionals in business and human resources. Instructors are Rutgers faculty members from the Rutgers Business School-Newark and New Brunswick, and the School of Management and Labor Relations, as well as industry experts. Programs bring practitioners from different organizations and industries together in a diverse learning environment designed to develop skills and enhance knowledge through a combination of expert class instruction and peer interaction.

For general information inquiries and registration, please contact Peter Methot, Rutgers CMD Program Manager at [phone] or email at [e-mail] or go online to the Center for Management Development.