BRISBANE, Calif.--(BUSINESS WIRE)--Glam Media, Inc. (www.GlamMedia.com) the leading vertical social media company with the largest online global reach in lifestyle, today announced that Erin Matts, former Global Director, Digital Connections at Anheuser-Busch InBev and Chief Digital Officer at OMD, has been appointed Chief Digital Marketing Officer and Senior Vice President of Glam Media.
Matts is a veteran of the brand advertising industry, with a background that spans executive agency and leading global brand positions. She brings extensive experience in digital innovation to this newly created position at Glam Media. Most recently, she served as the Global Director, Digital Connections at Anheuser-Busch InBev where she was tasked with elevating the brewer’s consumer position and engagement on all digital platforms. Prior to AB In-Bev, she led the U.S. digital media practice for OMD, the largest media agency in the U.S., playing major roles in helping the agency to be recognized by Ad Age as Agency of the Year in 2008 and 2009.
At OMD, Matts was the key team leader in the development of the original Doritos’s Crash the Super Bowl campaign, which enabled the brand to seamlessly interact with consumers through a variety of digital mediums by giving them a shot at Super Bowl glory. The groundbreaking initiative received an Effie and Cannes Gold Lion. Some of her clients at OMD include Pepsi Beverages, Clorox, Eli Lilly, Frito-Lay, Levi’s, Hertz, and Virgin Atlantic.
“Erin’s deep knowledge of major brands and advertising agencies is a massive benefit for Glam,” said Samir Arora, Glam Media Chairman and CEO. “Her commitment to driving innovation and championing unique solutions for brands to build deeply engaging relationships with consumers through social platforms and rich medic content will play a crucial role as we continue to build Glam’s future.”
In her new role, Matts will further the company’s vision of providing a platform for brand marketers to engage with passionate social communities across all digital channels. With social transforming the way that consumers interact with content, Matts will not only foster the development of online brand engagement, but deepen the relationships with brands who want to engage with consumers in meaningful ways.
“Glam is a premiere platform for content and social media,” said Erin Matts, Glam Media Chief Digital Marketing Officer and SVP. “The company has established a new way for brands to interact with consumers in an inherently social way and I am eager to contribute to Glam’s future success.”
Since launching in 2005 with the mission of bringing brand advertisers online and empowering professional social content, Glam Media has grown from just seven publishers and 12 authors to more than 2,500 publishers and authors globally today. Glam Media launched its newest vertical – Foodie.com last week. As the name implies, Foodie is a social network of authentic food-related content and social networking to help people share and connect on the journey of food discovery. Foodie features a combination of established food critics, high-quality bloggers, chefs, restaurateurs and other food influentials. In addition, Glam Media has more than 4,000 premium content creators organized across multiple vertical categories online including: Glam.com for Women, Glam Entertainment for Adults, Brash.com for Men and Bliss.com for health and wellness seekers.
For additional information regarding Glam Media, visit: www.glammedia.com.
About Glam Media
Glam Media is a pioneer of vertical media, connecting the world’s top brand advertisers with targeted vertical audiences online. Glam invented the first commercial blog network in 2005 to harness the power of social media for brands. The company has trusted relationships with more than 1,000 leading brand advertisers and is a Top 10 web property with more than 90 million monthly unique visitors in the U.S. and more than 220 million globally. Since then, it has grown to reach more than 220 million unique visitors globally, and is #1 for lifestyle, #1 for women and is a Top 10 US Web Property.
Glam Media has headquarters in Silicon Valley, New York, and London, with offices in Brisbane in California, New York, Chicago, Los Angeles, Toronto, London, Munich, Hamburg, Berlin, Düsseldorf, Paris, Tokyo, Seoul, Pune and Mumbai. Glam Media’s investors include Information Capital, Accel, DFJ, Walden Ventures, Hubert Burda Media, GLG, and Aeris.