IPREX Adds Market-Leading Consumer Specialist Liquid Ideas to Asia Pacific Group

MINNEAPOLIS--(BUSINESS WIRE)--Liquid Ideas, one of Australia’s leading lifestyle consumer public relations businesses, has joined IPREX – the worldwide corporation of public relations and communication firms.

“Having Stu and his team working with us is a terrific strength. A great combination. As we are starting to help clients into Asia, mainly China, we need to be able to offer a broader, high quality service.”

Based in Alexandria, Sydney, Liquid Ideas was founded in 2000 by Stuart Gregor, an acknowledged expert in the marketing and communication of luxury lifestyle brands, and a widely-regarded wine commentator.

From an initial focus on the wine industry, the firm has grown to around 30 staff and accommodates leading clients in all aspects of the lifestyle and leisure sector from sport to bars, and from first-class travel to the world’s finest restaurants and best beer brands.

In 2011 Liquid Ideas was the only independently owned agency in the Top 5 in the country’s most prestigious Agency of the Year Awards.

Among the firm’s clients are Carlton and United breweries (including Strongbow and Crown Lager), De’Longhi & Kenwood appliances, Kellogg’s, Singapore Airlines, Westfield Sydney, the championship-winning Sydney Sixers T20 cricket franchise, Wolf Blass and Lindeman’s wines.

In the Australian market, Liquid Ideas joins corporate PR and crisis communication firm Wilkinson Group, whose CEO, Peter Wilkinson, is IPREX President Asia Pacific. He commented “Having Stu and his team working with us is a terrific strength. A great combination. As we are starting to help clients into Asia, mainly China, we need to be able to offer a broader, high quality service.”

Liquid Ideas founder Stuart Gregor said: “From small beginnings we have built a portfolio of top clients and a sizeable team of great professionals - so we’ve grown significantly, but we’ve also grown up. That’s why joining IPREX seems like the perfect solution for us as we look to expand our horizons, and we’re delighted to become a partner in such an elite group of communication firms.

“We look forward to offering our skills and experience to our new colleagues and their clients around the world, while we take advantage of the outstanding IPREX pool of talent and experience in both client service and firm management.”

About IPREX

IPREX is one of the world’s major corporations of public relations and communication firms. Founded in 1983, its 71 partners have 106 offices in North and South America, Europe, the Middle East and Asia Pacific, with annual revenue of US$189m. Its 1,500 professionals provide a comprehensive range of services for some of the world’s most successful companies.