Research and Markets: American Wheels, Chinese Roads: The Story of General Motors in China

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/6d37a4/american_wheels_c) has announced the addition of John Wiley and Sons Ltd's new report "American Wheels, Chinese Roads: The Story of General Motors in China" to their offering.

“American Wheels, Chinese Roads: The Story of General Motors in China”

How could one companyGeneral Motorsmeet disaster on one continent and achieve explosive growth on another at the very same time?

While General Motors was hurtling towards bankruptcy in 2009, GM's subsidiary in China was setting new sales and profit records. This book reveals how extraordinary people, remarkable decisions and surprising breaks made triumph in China possible for General Motors. It also shows just how vulnerable that winning track record remains.

No small part of GM's success in China springs from its management of shifting business and political relationships. In China, the government makes the rules forand competes inthe auto industry. GM's business partner, the City of Shanghai, is both an ally and a competitor. How does such an unnatural relationship work on a day-to-day basis? Where will it go on the future?

General Motors also engages in constant battles with other global and Chinese car makers for the hearts of demanding Chinese consumers. Dunne gives us rare glimpses into the mindsets and behavior of this new moneyed set, the worlds newest class of wealthy consumers.

China is already the number one car market in the world. During the next ten years, China will export millions of cars and trucks globally, including to the United States. American Wheels, Chinese Roads presents readers with fascinating illustrations of what to expect when Chinese cars, companies, and business people arrive on our shores.

Authors Bio:

• Michael J. Dunne is President of Dunne & Company Ltd., a Hong Kong-based investment advisory firm specializing in Asia's car markets. Three weeks after earning an MBA from the University of Michigan in the summer of 1990, Michael boarded a flight to Asia. He soon founded Automotive Resources Asia (ARA), a car consultancy. ARA expanded operations in China and Southeast Asia over the next decade and, in 2006, was acquired by J.D. Power and Associates.

For more information visit http://www.researchandmarkets.com/research/6d37a4/american_wheels_c