Sports Illustrated Swimsuit Issue Cover Girl Kate Upton Stars in New Carl’s Jr. and Hardee’s Southwest Patty Melt Commercial

Brands release spicy behind-the-scenes footage

--(BUSINESS WIRE)--CKE Restaurants, Inc.:

WHAT:

CKE Restaurants today released behind-the-scenes footage from its spicy new Carl’s Jr. and Hardee’s commercial shoot starring Kate Upton, the 2012 Sports Illustrated Swimsuit Issue cover girl.

The footage is available here http://www.youtube.com/watch?v=u1eLolzfRC4&hd=1 and on the brands’ YouTube channels (Carl’s Jr. www.youtube.com/carlsjr; Hardee’s www.youtube.com/hardees)

The commercial for the Carl’s Jr. and Hardee’s Southwest Patty Melt was filmed the night of Jan. 31 through the morning of Feb. 1, 2012 on a hilltop overlooking downtown Los Angeles. The :30 commercial starring Upton will begin airing in late February, in support of the Southwest Patty Melt’s arrival at Hardee’s on Feb. 20 and at Carl’s Jr. on Feb. 22.

VISUALS:

• Kate Upton discusses her star turn as the next Carl’s Jr. and Hardee’s leading lady and her love of all things spicy
• Kate Upton behind-the-scenes footage on the set of the commercial shoot
• Glenn Cole, chief creative officer of advertising agency 72andSunny, discusses the ad concept and what makes Kate the spiciest Carl’s Jr. and Hardee’s leading lady yet
• Southwest Patty Melt footage

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50167639&lang=en