NEW YORK--(GoGo squeeZ, the first squeezable, re-sealable, 100 percent fruit applesauce, with an active attitude is inviting artists to unleash their creativity and design the official logo for the launch of the inaugural “Pass the Play” GoGo squeeZ Mobile Playground Tour. The “Pass the Play” tour will travel across the U.S. this summer to provide moments of simple, active fun for kids and adults. The logo design contest, conducted in partnership with Talenthouse, a cutting-edge social media technology platform, is accepting entries from now until March 1st. GoGo squeeZ fans will then be able to lend their voice to the contest by casting votes for their favorite logo from March 2-March 8, 2012.)--
“We pride ourselves on opening doors for artists to achieve recognition for their talents. Working with GoGo squeeZ, our first consumer product for children, allows us to explore another realm for designers to play.”
GoGo squeeZ is excited to invite artists to design an original, eye-catching logo that will speak to the playful nature of the mobile tour while reaching GoGo squeeZ’s target audience – kids. To help with this, GoGo squeeZ has enlisted “Blue’s Clues” producer, Dr. Alice Wilder, to spearhead the judging panel that will elect the winning logo design, which will be announced on March 16, 2012. Dr. Wilder, an educational psychologist, is an expert in creating quality programs and products for children.
“I’m thrilled to partner with GoGo squeeZ as they search for a logo that will represent their first mobile tour, a logo that represents the GoGo squeeZ world,” say Dr. Wilder. “I’ll be helping them look for a design that embodies GoGo squeeZ’s persona of simple, active play, which will excite both children and adults alike.”
The “Pass the Play” logo contest is part of GoGo squeeZ’s vision to create a unique fan experience where consumers are invited to join GoGo squeeZ’s world of play by sharing their creative spirit with the brand. As a brand that really values its community, GoGo squeeZ is hoping to take these relationships a step further by allowing consumers to decide how they think GoGo squeeZ would best be represented through the “Pass the Play” mobile tour.
“This is an exciting time for GoGo squeeZ as we embark on a new year for the brand,” says North American Managing Director, Meena Mansharamani. “Kicking-off our first mobile tour by tapping into the creativity and expertise of the design community is a fun, innovative way for us to engage our target consumers. And we’re excited that GoGo squeeZ fans will be able to share their opinions on their favorite logo designs.”
The logo contest’s grand prize winner will receive $3,000 and have their logo displayed on the “Pass the Play” tour. The winning design will also be promoted on GoGo squeeZ’s social media channels and website. One runner-up and a “People’s Choice” winner will have their designs featured on GoGo squeeZ’s social media channels and receive monetary prizes.
The contest is also GoGo squeeZ’s first with Talenthouse, who has previously worked with prominent record labels and fashion houses to host logo design campaigns. Talenthouse Founder and President, Amos Pizzey, adds “We pride ourselves on opening doors for artists to achieve recognition for their talents. Working with GoGo squeeZ, our first consumer product for children, allows us to explore another realm for designers to play.”
Available in six flavors, GoGo squeeZ products come in a re-sealable pouch that features a built-in straw, making it a no-spoon, no-mess way to enjoy fruit on-the-go. It is also all-natural, gluten-free, dairy-free, nut-free and made with no artificial flavors or preservatives. Each pouch contains only 60 calories helping parents to feel confident about the food choices they make for their children and themselves.
Interested artists can learn more about GoGo squeeZ’s Mobile Playground campaign and submit their designs for the logo contest by visiting http://www.facebook.com/i.like.gogosqueez?sk=app_171350439587.
About Materne’s GoGo squeeZ
GoGo squeeZ all-natural squeezable applesauce is simple, yummy fun, and it delights like a game of tag or a run through the sprinkler in the backyard. We believe in real fun foods that are easy, smart and fit into moms’ busy lives, giving them the freedom to say “yes” more often when their kids want a treat. GoGo squeeZ launched in the U.S. in June 2008 and was originally founded in France where it is known as Pom’Potes. Since the brand’s U.S. expansion in 1998, Materne has sold more than 1.9 billion pouches to families around the world. Materne North America is headquartered out of New York City.
The cutting-edge social media technology platform, Talenthouse, launched in October 2009, utilizing social media to engage consumers and gain reach through life-changing, creative contests. In just two years, Talenthouse has developed more than 150 creative invites, integrating social media technology to aid emerging and established brands and artists gain recognition and virally grow their audiences.
For more information, please click: www.talenthouse.com.
About Dr. Alice Wilder
For over 10 years, Alice served as a Producer and the Director of Research and Development for Nick Jr.’s award winning animated series “Blue’s Clues” and Developer of “Blue’s Room.” Alice is Co-Creator and Head of Research and Education for Super Why!, a PBS Kids property that helps preschoolers learn reading fundamentals through interactive stories.
For more information visit: http://www.twitter.com/alicewilder.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50162924&lang=en