LOS ANGELES--(BUSINESS WIRE)--Pelican Publishing Company today announces a much needed book titled Creating Blockbusters! How to Generate and Market Hit Entertainment for TV, Movies, Video Games, and Books by Gene Del Vecchio.
Hollywood award season is in high gear, yet 2011 ended with a significant decline in total box office revenue and theater attendance. The attendance decline has become a long term Hollywood worry. “While the decline is a result of several factors including the recession, higher theater ticket and food prices, more entertainment options, and a shrinking window from theatrical release to home delivery,” begins entertainment consultant and author Gene Del Vecchio, “there’s evidence that audiences are disenchanted with the entertainment itself.”
In a nationwide study conducted exclusively for Creating Blockbusters! among 400 audience members ages 8 to 55, results detailed consumers pet peeves regarding films and television shows. These included boring stories (about 59% agree), slow starts (nearly 45% agree), lack of humor (nearly 39% agree), little suspense (nearly 34% agree), confusing storylines (about 33% agree), and characters that are not relatable or aspiring (nearly 23% agree).
“So while there are many factors that contribute to audience decline,” concludes Mr. Del Vecchio, “we can’t avoid the conclusion that the inability to attain broad appeal is part of the problem. Too much entertainment doesn’t satisfy today’s mass audiences. That’s something the industry needs to keep in mind, particularly during award season.”
About Creating Blockbusters!: This upcoming book details 11 principles to help writers and entertainment executives create, develop, and market blockbuster screenplays, novels, and even story-based video games and toys. It is based upon Del Vecchio's 30 years as a consultant and researcher in the entertainment business, insights from other senior executives around the country, and new research among 400 audience members that details what audiences want.
About Gene Del Vecchio: Gene is an entertainment consultant, researcher, novelist, and the founder of his own entertainment consulting firm in Valencia, California. He has helped entertainment giants create, develop, and market blockbuster entertainment for over 30 years. See http://creatingblockbusters.com/.
Creating Blockbusters! available late February, 2012.