Big G Cereals Get Radical with Limited-Edition Retro Packaging

MINNEAPOLIS--(BUSINESS WIRE)--It’s time to bust out those sweat bands, leg warmers, and neon accessories, and head to your local Target, as Big G cereals are bringing back their “Retro” themed packaging for the fifth time, 80’s style. Starting February 7 through mid-March, while supplies last, these limited-edition Big G cereal boxes are sure to turn heads down Target’s cereal aisle with their totally radical retro look.

“With the comeback of classic movies, late night TV shows, and neon colors on the runway, this year’s decision to highlight the 80’s was simple - it’s on trend”

“With the comeback of classic movies, late night TV shows, and neon colors on the runway, this year’s decision to highlight the 80’s was simple - it’s on trend,” said Tara Johnson, integrated marketing communications manager at General Mills. “Partnering with Atari made the opportunity even more exciting as they celebrate their 40^th Anniversary milestone. It doesn’t get more iconic than retro Atari games!”

Consumers are drawn to nostalgia, and that’s exactly what Big G is bringing to the table this year with graphics from Atari classics like Asteroids, Centipede, and Missile Command featured on the back of each participating cereal. Navigate your way through breakfast with Big G cereals and the Asteroids maze, finding the clone and testing your knowledge with Atari trivia. Once packages hit Target stores, consumers can also check out www.grocerysavvy.com to further test their skills at Centipede and to enter in a sweepstakes for a chance to win Target Gift Cards and Atari merchandise.

In addition to conjuring fun childhood memories through the Retro program, Big G is also making it easy for families to get whole grain. Big G cereals, the ones with the white check, contain at least 9 grams of whole grain, with at least 48 grams of whole grain recommended daily. Cereal is already one of the healthiest breakfast choices you can make and the entire Big G cereal line is made with whole grain.

Big G cereals participating in 80s-themed Retro Packaging at Target include:

Cinnamon Toast Crunch® (17 oz.)				Cheerios® (18 oz.)

Lucky Charms® (16 oz.)				Cocoa Puffs® (16.5 oz.)

Honey Nut Cheerios® (17 oz.)

The limited-edition cereal boxes are available exclusively in Target stores nationwide. For a Target store near you, visit www.Target.com, and for more information on Big G cereals visit www.GrowUpStrong.com or www.WholeGrainNation.com.

About General Mills Big G Cereals

General Mills Big G cereals have led many cereal health and nutrition initiatives. In 2005, General Mills guaranteed every Big G cereal contained at least 8 grams of whole grain per serving. Today, Big G cereals, like Cinnamon Toast Crunch, Honey Nut Cheerios and Fiber One, comprise America’s number one source of whole grain at breakfast, and more than 20 Big G cereals deliver 16 grams or more of whole grain per serving. General Mills currently delivers almost 37.5 million whole grain servings per day with Big G cereals.

About General Mills

One of the world's leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Yoplait, Cascadian Farm, Muir Glen, and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2010 global net sales of US$16 billion, including the company’s $1.2 billion proportionate share of joint venture net sales.

About ATARI, SA

Atari (www.atari.com) is a global interactive and branded entertainment company. The original innovator of video gaming, founded in 1972, Atari owns and/or manages a portfolio of more than 200 games and franchises, including world renowned brands like Asteroids®, Centipede®, Missile Command®, Pong®, Test Drive®, Backyard Sports®, Deer Hunter®, Ghostbusters®, and Rollercoaster Tycoon®. Atari capitalizes on these powerful properties by delivering compelling games online (i.e. browser, Facebook® and digital download), on smartphones and tablets and other connected devices. As a licensor, Atari extends its brand and franchises into other media, merchandising and publishing categories.

About Target

Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,767 stores across the United States and at Target.com. The company plans to open its first stores in Canada in 2013. In addition, the company operates a credit card segment that offers branded proprietary credit card products. Since 1946, Target has given 5 percent of its income through community grants and programs; today, that giving equals more than $3 million a week. For more information about Target’s commitment to corporate responsibility, visit Target.com/hereforgood.