HORN Adds New Principal Supplier

Impact Colors Inc. Selects HORN for West Coast Distribution

LA MIRADA, Calif.--(BUSINESS WIRE)--HORN, a leading national distributor, supplier, marketer, and manufacturer of specialty ingredients, raw materials and chemicals announced that it has reached an agreement to market and distribute Impact Colors’ line of color effect pigments and products effective immediately. HORN Essentials’ will cover ten western states, including California, Nevada, Arizona, Oregon, Washington, Idaho, Utah, Wyoming, Colorado, and Montana.

“Their culture fits well with our commitment to flexibility and transparency with our distributors and customers”

HORN (formerly known as E.T. Horn) is comprised of three distinct divisions which service six different market segments. HORN Essentials’ core focus on cosmetics and personal care aligns well with Impact Colors’ portfolio. “Their culture fits well with our commitment to flexibility and transparency with our distributors and customers,” said Doug Thornley, co-founder of Impact Colors. “Christina Fiduccia, VP of Sales for HORN Essentials, and her team are all cosmetics formulators. They bring the knowledge and know-how to help our customers use and blend Impact Colors special effect pigments to achieve original interpretations, whether the product is pressed powder, lipstick, lotion, or high-end skin care solutions.”

“We are excited to have been chosen to handle Impact Color’s line of products,” commented Ms. Fiduccia. “The scope and breadth of pigments and specialty effects is a complimentary addition to our portfolio. It is especially exciting to handle the Fiesta Color Effects Pigments line, which are synthetic, mica-based pigments that encompass more than thirty colors.”

HORN Essentials will also be introducing Impact Colors’ Color Trends 2013 within its geography. Color Trends is an annual multimedia, flash drive presentation of color and trend forecasting in the cosmetic and personal care industry. “With this comprehensive presentation and the accompanying sample sets, we can bring the latest and most original application of color in personal care and cosmetics applications right into our customers’ offices and labs,” said Ms. Fiduccia.

About HORN

Employee-owned/ESOP HORN is one of North America’s largest distributors/marketers of raw materials and specialty ingredients for use in its Nutraceuticals, Coatings and Building Materials, Advanced Materials, FoodTech, Essentials and Animal Wellness groups. HORN is an employee-owned, entrepreneurial-driven company. In 2011, HORN opened its new 120,000-square-foot facility in La Mirada, CA, providing a consolidated site for corporate leadership while retaining and supporting divisional manufacturing and warehouse sites.

For additional information, contact the company at 800-442-HORN or visit www.ethorn.com.

About Impact Colors, Inc.

Impact Colors, Inc., headquartered in Newark, DE, provides highest quality color effect pigments and visual delivery systems to the personal care marketplace worldwide. The company is expert in color trends and forecasts. Impact Colors recently celebrated its fourth anniversary. For additional information, contact the company at 302-224-8310 or visit www.impactcolorsinc.com.