J&L Marketing Receives DrivingSales Dealer Satisfaction Award: Highest Rated Vendor in Owner Marketing

LOUISVILLE, Ky.--(BUSINESS WIRE)--J&L Marketing, Inc. announced today that it received the DrivingSales Dealer Satisfaction Award for Owner Marketing in a special ceremony at the 2012 National Automobile Dealers Association (NADA) Convention and Expo in Las Vegas. The company also has the highest rating in Customer Pay Clinics and Equity Programs.

“We have a strategy that gets customers to come in to dealerships before they go on the Internet; that gets customers in before they defect, that reactivates lost customers and brings in new customers.”

An innovative leader in multi-channel marketing for 20 years, J&L Marketing, Inc. creates integrated programs, campaigns and special events that are built on data analytics to help automotive dealers and manufacturers improve their business.

The Owner Marketing Award was presented to J&L Marketing by DrivingSales, the automobile industry’s largest car dealer social network. The annual awards measure auto dealer satisfaction with services provided by vendors. Dealers rate vendors and then submit reviews to DrivingSales, where they are verified and used to calculate final scores and determine the highest rated vendors.

“It’s one thing when we know our products make a dramatic difference in sales,” said Scott Joseph, president of J&L Marketing, “but when dealers single us out and tell the entire industry J&L is the company they trust their business to? That’s a tremendous honor. And a responsibility I take very seriously.”

“Everything right now is Internet, Internet, Internet,” Joseph continued. “We have a strategy that gets customers to come in to dealerships before they go on the Internet; that gets customers in before they defect, that reactivates lost customers and brings in new customers.”

The DrivingSales reviews serve as a valuable resource to dealers when searching for vendors and provide objective competitor comparisons. They are available at www.drivingsales.com.

J&L MARKETING, INC.

An innovative and award-winning leader in multi-channel marketing, J&L Marketing, Inc. has spent the past seven years focused on developing data analytic programs that are proven to drive sales and increase profits. J&L’s strategic and integrated custom campaigns and special events are effective, cost-efficient and built on expert knowledge of the automotive industry. The company is a preferred vendor with GM, Chrysler, BMW, MINI and Mercedes-Benz. More information is available at www.jandlmarketing.com.