BOCA RATON, Fla.--(BUSINESS WIRE)--Today NextLife® and Schick® unveiled the newest product to hit retail shelves using NextLife Sustainable Resins®. The innovative new Schick Xtreme3 Eco razor features packaging and handles made solely from post-consumer recycled material.
The use of NextLife Resin for the production of the Schick Xtreme3 Eco razor will save over 103,000 pounds of virgin plastic materials from being put in our landfills and save the energy equivalent to 28,840 gallons of gasoline.
NextLife Resins are derived from only post consumer plastic waste, processed at a manufacturing facility and shipped to customers throughout the United States to be made into new consumer products. This waste is collected from a variety of sources and products that would otherwise be sent to landfills where it can take decades to degrade. NextLife disrupts this waste cycle and repurposes the material so it can be manufactured into a new product.
“NextLife is proud to have our polypropylene resin used in a consumer product application that is unlike any other disposable razor in the market”, said Ronald Whaley, President and CEO of NextLife. “Schick’s effort in creating a product with recycled content is a very exciting initiative for the consumer products industry and more specifically for the personal care market. It’s great to see mainstream brands moving towards using recycled materials in their products.”
“At Schick, we’re taking proactive steps to minimize the impact of our products and manufacturing processes on the environment. We know consumers are doing their part to live more sustainably, and we wanted to provide a simple way for them to do so with their shave,” said Suma Nagaraj, brand manager for Schick Xtreme3. “With NextLife as our partner, we’re able to create the same high quality Xtreme3 razor our customers expect, now better for the environment.”
“Here at NextLife, we believe this is yet another turning point for sustainability within the consumer products industry”, added Whaley. “If you can use a product that has a better impact on the environment, yet performs the same and looks the same as its original counterpart, the sustainable choice should always have the advantage.”
With consumers seeing these types of everyday-use products made with recycled material, Xtreme3 Eco may usher in a new era of sustainable practices by product manufacturers. In addition, it will encourage the development of more creative recycling solutions for consumers and eco friendly products in the market, ultimately providing consumers and manufacturers alike more opportunity to be environmentally conscientious. In keeping with this goal, the promotional campaign for Eco will invite consumers to join the effort to reuse recyclable materials and give their products a new lifecycle.
NextLife is a manufacturer of sustainable plastic resins. Their high performance re-engineered sustainable resins can be customized for use in a wide variety of applications, including consumer products. The carbon footprint of a NextLife resin is 70 percent less than that of a virgin resin, helping businesses create high-quality green products that are attractive to consumers. For more information, please visit www.NextLife.com.
About Schick-Wilkinson Sword
Schick-Wilkinson Sword, a leading manufacturer of razors around the world, is a division of Energizer Holdings, Inc. (NYSE: ENR), headquartered in St. Louis, Missouri. For more information on shaving and Schick® Xtreme3®, visit www.shaving.com.