Research and Markets: Travel 2012 Luxury Consumers and their Travel Plans 2012: A Luxury Trend Report

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/510251/travel_2012_luxury) has announced the addition of the "Travel 2012 Luxury Consumers and their Travel Plans 2012: A Luxury Trend Report" report to their offering.

“Clearly, the affluent consumer is poised to spend more in the coming year, and this spending will be directed at those experiences that will give them the most pleasure”

Affluents Plan to Open Their Wallets for More Luxurious Travel Experiences in the New Year

A new Unity Marketing study finds that many affluent consumers plan to spend more on travel in 2012, but the features they seek may not be what you expect

For affluents consumers, personal satisfaction and happiness is found not in what they own, but in what they do. Over half of all luxury consumers report that the source of their greatest personal satisfaction and happiness comes from experiences, as opposed to luxury goods. This is great news for the travel industry, which is built upon providing these memorable experiences to guests.

These important findings come from Luxury Consumers and Their Luxury Travel Plans 2012, a new trend report by Unity Marketing, based upon a recent survey among 1,498 luxury consumers (average income $279,100. Over 40 percent of the affluents surveyed expect to spend more on luxury travel than they did last year)

Even more good news: Some 12 percent of affluents expect to spend significantly more in 2012 than they did in 2011.

"Clearly, the affluent consumer is poised to spend more in the coming year, and this spending will be directed at those experiences that will give them the most pleasure," says Pam Danziger, president of Unity Marketing and author of Putting the Luxe Back in Luxury (Paramount Market Publishing, 2011). "However, it is not enough for marketers in the luxury travel space to simply target the affluent. They need to understand who is most likely to travel in the coming year, when these consumers make their travel plans, where they want to travel, and the features they crave."

Key Topics Covered:

Study Objectives

Survey Sample & Methodology

Luxury Consumers Value Experiences Most Highly

Experiential Marketers: Meet Your Best Customer

About 2012 Travel Planners & Their Plans

• Demographics of Travel Planners
• When They Will Make Travel Plans
• When Travel Plans Are Made
• About Future Travel Plans through 2012
• Where They Will Travel in 2012
• Travel Experiences to Include
• Trends in Planned Travel Experiences
• For What Experiences Luxury Travelers Are Seeking
• Demographic Distinctives in Travel Experiences Desired
• Trends in Travel Experiences
• Factors That Powerfully Influence Luxury Vacation Planners
• Trends in Travel Influences
• Use of Travel Agent vs. DIY Travel Planning
• Use of Rewards in Planning Next Trip
• Spending Trends in Travel for 2012

About 2011 Luxury Travels

• Those Who Traveled & Those Who Didn't
• Destination for 2011 Travelers
• Travelers' Destinations vs. Planned Destinations
• Travel Experiences
• Travel Experiences of 2011 Travelers vs. Planners
• Travelers Most Desired Experiences
• Travel Experiences Desired Comparison
• Factors Travelers Rate Most Important
• Differences between Planners and Travelers in Travel Factors
• To Attract Those Who Are Planning Trips

Summary of Luxury Travel Findings Through 2011

• Trends in Luxury Travel Experiences (2008-2011)
• Luxury Travel Spending Year-to-Date 2011 & 2010
• Luxury Travel Spending by Income Segment
• Trend in Number of Luxury Travel Experiences
• Luxury Consumers' Favorite Luxury Hotels
• Luxury Consumers' Attitudes toward Travel
• Executive Summary

For more information visit http://www.researchandmarkets.com/research/510251/travel_2012_luxury