Citi Launches First Account Analysis Tools for Credit Card Users on the iPad

Milestone Achieved as Leading Independent Research Firm Releases Report Entitled:
“Case Study: Citibank’s Tablet App Transforms the Digital Banking Experience”

NEW YORK--()--Citi today launched a new visual tracking and account analysis tools for U.S. credit card customers available through its Citibank for iPad® App, becoming the first major credit card provider to offer these features. The milestone builds on the Citibank for iPad App that a January 19, 2012 report by Forrester Research, Inc. said “transforms the digital banking experience.”

When Citi launched the initial version of its app for iPad in July 2011, it became the first major U.S. bank to depart from traditional ledger-style banking and offer graphs and visual representations of consumer banking accounts and transactions. The upgrade delivers those same advanced personal finance tools to its more than 20 million credit card customers. It is the latest example of Citi’s commitment to providing solutions that make managing finances simpler and easier, and it is part of Citi’s ongoing evolution as the world’s premier digital bank.

“Based on the extremely positive feedback about Citibank for iPad from our bank customers and their extensive use of the app’s unique account analysis tools, we set out to offer credit card customers that same advanced access to mobile financial management, and now we have,” said Tracey Weber, Head of Internet and Mobile Banking, North America Consumer Banking, Citi. “Citi cardholders can now use the iPad to analyze their spending habits and compare spending and financial goals with customizable graphs and charts, and we’re proud to be the first major credit card provider to offer those kinds of powerful tools. It’s part of our commitment to provide financial solutions to customers where and when they want them.”

Industry Standard – Even before the upgrade, the Citibank for iPad App was already noted as an industry leader. A new report from independent research firm Forrester Research says, “eBusiness professionals at retail banks — and other financial institutions — should pay close attention to what Citibank has done, particularly its willingness to experiment and try out new ideas in a brand-new channel.” To read an excerpt of the report, visit:
http://www.forrester.com/rb/Research/case_study_citibanks_tablet_app_transforms_digital/q/id/61183/t/2.

New Way of Banking – The Citibank for iPad App offers a platform and tools that help users visualize and analyze their accounts and make it easier for them to manage their finances. The app enables customers to:

  • Plan cash outflows with the help of a unique interactive chart of past and future payments and transfers
  • Analyze personal spending habits through automatically generated, customizable charts of payee spending
  • Compare personal spending habits with general consumer data, filtering by location, age group, income bracket and purchase category

Access to Resources – The Citibank for iPad App also offers access to resources and information that help users manage their financial lives, including direct access to exclusive, continually updated content from Citi Personal Wealth Management and Women & Co., a service of Citibank.

Real-time customer service – Consumers can also use the app to reach customer service directly. Citi is the only major U.S. bank to offer direct access to its Twitter customer support option via its tablet app.

Consumer banking customers will also see improvements in this upgraded version of the app, as it enables them to see front-and-back images of checks. For first-time users, it also includes helpful new tutorials and a video with an overview of the app’s capabilities. And with this latest release, users can now also share articles and other app content via social media and email.

The intuitive user interface already makes it easy for both banking and card customers to check balances, control their cash flow, pay bills, transfer funds, access rewards and find nearby Citibank ATMs and branches, all at the touch of their screen.

With its ability to make the user’s experience more engaging and dynamic, users are showing a deeper level of engagement with their finances. More than 77 percent of Citibank for iPad App users visit three or more screens throughout the app’s Overview, Analyze and Explore sections during each session.

To Download or Learn More:

About Citi

Citi is a leading global financial services company, which has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. Additional information may be found at www.citigroup.com.

Additional information may be found at www.citigroup.com | Twitter: @Citi | YouTube: www.youtube.com/citi | Blog: http://new.citi.com | Facebook: www.facebook.com/citi | LinkedIn: www.linkedin.com/company/citi

© 2012 Citigroup Inc. Citibank, N.A., Member FDIC. Citi and Citibank and Arc Design are registered service marks of Citigroup Inc. iPad and iTunes are registered trademarks of Apple Inc. App Store is a service mark of Apple Inc. Content purchased from the iTunes store is for personal lawful use only. Don’t steal music.

Contacts

Citibank
Andrew Brent, 212-559-1299
andrew.brent@citi.com
or
MSLGROUP
Sarah Spitz, 646-500-7740
sarah.spitz@mslgroup.com

Sharing

Contacts

Citibank
Andrew Brent, 212-559-1299
andrew.brent@citi.com
or
MSLGROUP
Sarah Spitz, 646-500-7740
sarah.spitz@mslgroup.com