Start your Engine with eBay Motors’ Updated Mobile App, Featuring Live Streaming

DAYTONA BEACH, Fla.--(BUSINESS WIRE)--eBay Motors today announced new updates to the eBay Motors iPhone® app, available for immediate download on iTunes, with features including taking a picture of a vehicle to instantly search for it on eBay, and streaming live, exclusive content. The eBay Motors iPhone® app already enables auto lovers to shop for vehicles and the parts that go with them anytime, anywhere – the updates announced today enable auto fans to further simplify their shopping experience, make sharing with their friends more seamless, and access entertaining and informative original content, right from their smartphones.

“We are enhancing this experience with entertaining original content and Vehicle Finder image search. The eBay Motors app is a one-stop destination for auto fans, from their next purchase to behind the scenes footage of a raceway event, whether they are at home or on the go.”

With the eBay Motors iPhone app’s new streaming feature, car enthusiasts can watch live broadcasts exclusive to eBay Motors from auto events and races directly from their iPhone or iPod Touch®. To kick off this feature, former Le Mans winner Justin Bell will host live, behind-the-scenes coverage at the 50^th Anniversary Rolex 24 at Daytona International Speedway this weekend, January 26-29. The coverage will complement the live broadcast on SPEED, ongoing updates on GRAND-AM.com, and “after-hours” coverage on SPEED.com. The footage will also be streamed live on the World’s Fastest Car Show website, the online destination for eBay Motors’ weekly auto adventure show.

Bell will be among the drivers of the No. 4 Children’s Tumor Foundation/ Racing4Research/ Magnus Racing Porsche GT3, sponsored by eBay Motors, and competing in the GT (Grand Touring) class in the Rolex 24. In addition to the around-the-clock webcast on the World’s Fastest Car Show website, Bell will also serve as SPEED’s “in-race” reporter, giving live reports and updates directly from the No. 4 eBay Motors/R4R Porsche while he is racing on the track.

“Being able to compete in this event at such a historic venue, while providing coverage race fans will love, is a great privilege,” said Bell. “The all-time greats have been in this race, and to be a part of that history while writing a new chapter with first-ever live mobile broadcast of the event will be very special. For every fan that has ever wondered what it’s like to be a driver, this will be as realistic a glimpse into our day as they’ve ever seen before.”

Another featured aspect of this weekend’s unprecedented television and online programming from eBay, SPEED, SPEED.com and GRAND-AM.com will be a post-race auction on eBay Motors of the one-of-a-kind “Rennsport Edition” Porsche Cayman S, a special commission from the organizers of the Cayman Interseries for this past October’s Rennsport Reunion at Mazda Raceway Laguna Seca. The Cayman Interseries was part of the weekend’s racing action at Rennsport, the ultimate celebration of Porsche’s accomplished racing heritage, and the special blue and yellow Cayman S paid tribute to the event. The car was autographed by the dozens of the legendary drivers in attendance and also has the names of every factory racing Porsche ever produced and the great international circuits on which these famous drivers and machines raced.

Proceeds from the “Rennsport Edition” Porsche Cayman S auction will go to the Children’s Tumor Foundation (CTF), which benefits children with Neurofibromatosis (NF), and provides funding for research to find a cure for the disease. The No. 4 eBay Porsche will carry CTF’s Racing4Research message in the Rolex 24 while the webcast will actively promote the NF cause all weekend. The Rolex 24 Racing4Research program has become the annual kickoff event for CTF fundraising each year and donations can be made at www.racing4research.org.

In addition to live streaming, new features for the eBay Motors iPhone app include:

New Search! See a car you like? Use Vehicle Finder to take a picture of the car and find it on eBay – no typing required
Win more stuff! Receive notifications for when you are outbid, when items you are watching are ending, and updates on the current Best Offer
Easily update your Garage! Haven't uploaded a photo of your car to the Garage? Stock images for vehicles are now available for quick and easy profile updates
Share with your friends! Easily share the parts and vehicles you are buying or selling with your followers on Twitter (currently for iOS 5 only)

“Car lovers have embraced mobile shopping with 127,000 parts and 2,800 cars sold each week worldwide through eBay mobile applications alone," said Steve Yankovich, eBay’s vice president of mobile. “We are enhancing this experience with entertaining original content and Vehicle Finder image search. The eBay Motors app is a one-stop destination for auto fans, from their next purchase to behind the scenes footage of a raceway event, whether they are at home or on the go.”

To tune-in to eBay’s coverage of the Rolex 24, visit http://mobile.ebay.com to download the eBay Motors mobile app, and visit the World’s Fastest Car Show website on days leading up to, and during race weekend.

To bid on the special “Rennsport Edition” Porsche Cayman S, go to http://www.ebay.com/ctfauction for details.

About eBay Motors

eBay Motors, a part of eBay Inc., is the Internet's largest marketplace for buying and selling all things automotive. The site offers everyday cars for everyday drivers, as well as collector cars, motorcycles, auto parts and accessories. eBay Motors is consistently ranked the first or second most visited automotive site on the web according to ComScore (April 2011).

About eBay Mobile

eBay launched its first application for the iPhone in July 2008 and has since become a leader in mobile commerce. Its core iPhone application, which is available free via iTunes® in eight languages and 190 countries, has been downloaded more than 25 million times and allows users to fully browse and buy without leaving the application. eBay's portfolio of mobile applications have surpassed 65 million global downloads since the third quarter of 2008. The eBay app for the iPad® debuted in the top ten most downloaded free iPad apps in the iTunes Store and delivers a dramatically different, visually compelling shopping experience to browse and purchase the vast selection of products available on eBay. eBay’s suite of mobile apps, including RedLaser, Motors, Fashion, Classifieds and StubHub, make selling and buying possible virtually anywhere, anytime. In 2010, eBay’s mobile volume transacted on the site was nearly $2 billion. In 2011, eBay’s mobile volume transacted on the site was $5 billion, and expects to transact $8 billion in volume in 2012. For more information on eBay mobile, visit mobile.ebay.com.

RedLaser is a leading barcode-scanning mobile application for iPhone and Android™ and was acquired by eBay Mobile in June 2010. The app has more than 16 million downloads and is consistently a top three free utilities app in the U.S. Apple iTunes store. Scan a cataloged item and prices across Google, TheFind, eBay, Half.com, Milo.com and Best Buy will populate for comparison – along with helpful product information. The RedLaser software development kit is used by more than 200 licensees, including Coupons.com, TheFind, The Knot and shopkick and stickybits. For more information on RedLaser, visit www.redlaser.com.

eBay Inc.’s PayPal division has been delivering mobile payments since 2005 and has a mobile app for iPhone, Android, BlackBerry® and Nokia phones, as well as SMS and WAP-based payments solutions. PayPal offers merchants an easy way for shoppers to checkout on mobile websites via Mobile Express Checkout and mobile developers can use PayPal for in-app payments using PayPal’s Mobile Payments Library. PayPal increased mobile payment volume by five-fold in 2011 to $4 billion and expects to reach $7 billion in 2012. For more information on PayPal mobile, visit www.paypal.com/mobile.

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