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January 26, 2012 06:00 AM Eastern Time 

Tucows Joins Afternic’s Premium Promotion Network

WALTHAM, Mass.--(BUSINESS WIRE)--Toronto-based Tucows, a top ICANN- accredited registrar with over 11 million domains under management, and Afternic, the world’s leading reseller network for premium domain names, announced today that Tucows will join Afternic’s Domain Listing Service (DLS) Premium Promotion network.

“We strongly believe selling premium names increases customer loyalty by allowing buyers to find the perfect domain and begin using it immediately”

This exclusive agreement will allow registrants to sell their domains across the entire Afternic DLS reseller network—the largest domain reseller network in the world with the highest sales velocity in the industry.

“We strongly believe selling premium names increases customer loyalty by allowing buyers to find the perfect domain and begin using it immediately," said Adam Eisner, Director, OpenSRS Product Management. “Our inclusion in Afternic’s Premium Promotion network allows us to connect more sellers and potential buyers through the industry’s largest network."

Afternic is the world’s only true global domain sales network offering premium domains for sale to millions of buyers worldwide via a network of more than 50 partners including most of the world’s largest registrars. The Afternic platform features Instant Transfer technology, which automates the premium domain purchasing process, eliminating the lengthy administrative process required by legacy marketplaces.

“Adding Tucows to the DLS Premium Promotion level is very exciting for us. Now, with the majority of the world’s top registrars enrolled in our Premium Promotion level, we are realizing our vision of a unified domain aftermarket,” said Jason Miner, senior vice president of sales and General Manager of Afternic. “DLS has become the center of aftermarket domain transactions, connecting the most buyers and sellers of premium domains.”

About Tucows

Tucows is a global Internet services company. OpenSRS manages over eleven million domain names and millions of email boxes through a reseller network of over 12,000 web hosts and ISPs. Hover is the easiest way for individuals and small businesses to manage their domain names and email addresses. YummyNames owns premium domain names that generate revenue through advertising or resale. Butterscotch.com is an online video network building on the foundation of Tucows Downloads. More information can be found at http://tucowsinc.com.

About Afternic

Afternic DLS is the world’s largest domain marketplace, partnering with the world’s leading domain registrars and sellers. Through DLS, domains are promoted for sale to millions of active domain buyers worldwide. Afternic is part of NameMedia, a leader in the acquisition, development and trading of digital real estate through a network of highly targeted websites and a marketplace for premium domain names. The company’s website development focuses on creating compelling online communities in niche categories. The company’s marketplace allows owners of premium domain names to list their domain properties for sale, and for domain buyers to review the largest available inventory of domain names. Through its ownership of one of the largest domain portfolios in the world, its innovative website development platform, and its broad distribution, NameMedia now serves more than 50 million visitors to its network of websites and sells domains to customers in more than 100 countries. Headquartered outside Boston in Waltham, Massachusetts, more information is available at www.namemedia.com.

Contacts

For Afternic
Mary Smucker-Priest, 781-839-7912
msmuckerpriest@namemedia.com

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