Research and Markets: Survey of Online Marketing to Foreign Students Studies the Online Marketing Efforts by More Than 60 Universities and Colleges In 2012

DUBLIN--(BUSINESS WIRE)--Research and Markets(http://www.researchandmarkets.com/research/ec38c9/survey_of_online_m) has announced the addition of the "Survey of Online Marketing to Foreign Students" report to their offering.

“Survey of Online Marketing to Foreign Students”

This report studies the online marketing efforts concerning the recruitment of foreign students by more than 60 universities and colleges, citing budgetary allotments and ranking the importance of targeted geographic markets. Comprehensive data is given detailing the roles social networking sites such as Facebook, YouTube, and Twitter play in the pursuit of foreign students. Questions concerning the development of webcasts, podcasts, and viewbooks in foreign languages are raised and answered.

The 122-page report presents data broken out by type of college, public or private school status, enrollment size, and online marketing spending, representing university marketing activities that focus on foreign student recruitments from regions all over the globe, including the United Stats, Canada, Mexico, Australia, China, India, the Persian Gulf, the United Kingdom, Germany, Italy, Russia, Brazil, Japan, and many more.

Just a few of the many findings from this report are:

• 41.18% of private colleges have a specific budget set aside for foreign student marketing, as compared to just 25.93% of public colleges
• Facebook has been used to pursue foreign students by approximately 90.38% of colleges in the sample
• Over the past three years, MA- and PhD-granting colleges have spent a mean of $12,500 on consultants and translators to assist with the development of marketing materials aimed at foreign students
• 38.10% of colleges consider China an important market for student recruitment and target it accordingly, while just 5.36% believe the United Kingdom to be such a target
• 37.50% of colleges that spent more than $10,000 on online marketing directed at foreign students last year have sponsored a website in a foreign country

For more information visit http://www.researchandmarkets.com/research/ec38c9/survey_of_online_m