KAX Media Officially Relaunches Gambling.com

LONDON--(BUSINESS WIRE)--Online Gambling publisher KAX Media has officially relaunched Gambling.com with a brand new website after acquiring the domain in 2011. KAX Media adds Gambling.com to its portfolio of iGaming portals that include WSN.com, CasinoSource.co.uk, CasinoSource.ie and CasinoSource.it.

Since quietly soft launching the new website at the end of 2011, KAX has witnessed dramatic increases in customer engagement, including an 800% uplift in customer conversions with partner advertising. The new website features a wide variety of fresh content including slideshows, videos and reviews that cover all aspects of online gambling. Gambling.com will continue to operate exclusively as a portal for online gambling and only within regulated markets. While currently focused only on the United Kingdom, KAX plans to ultimately expand Gambling.com worldwide to all regulated English speaking markets.

The KAX Chief Executive, Charles H Gillespie, said “We are very excited to officially relaunch Gambling.com with a modern look and great new content. The domain name has a long history, at certain times commanding a wide audience and at other times not as much. We hope to restore Gambling.com as the pre-eminent resource for online gambling information and the first stop for every online gambler.”

About KAX Media

KAX Media publishes digital content for the online gambling industry. Founded in Shanghai as sports betting portal WSN.com, the business has since expanded into Europe and other gaming verticals. Recently KAX has launched CasinoSource.co.uk, CasinoSource.ie and CasinoSource.it along with acquiring Gambling.com to expand into the online casino vertical. KAX Media’s domain experience in online gaming player acquisition and vast experience in driving and converting targeted traffic enable it to offer iGaming operators a deep source of player acquisition in regulated markets.