CONCORD, N.C.--(BUSINESS WIRE)--Ready … set … go! Banana Boat® sun care will take on the sun and the speedway for a new partnership with Chip Ganassi Racing Teams. Banana Boat® sun care announced today that it will sponsor the race cars of Earnhardt Ganassi Racing with Felix Sabates Jamie McMurray and Target Chip Ganassi Racing driver Dario Franchitti during the 2012 NASCAR Sprint Cup and IZOD IndyCar Series racing seasons, respectively.
Chip Ganassi Racing Teams and Banana Boat® sun care have teamed up to help racing fans stay cool and protected from the extreme sun and heat commonly found at auto races with the new and innovative Banana Boat® Sport Performance® CoolZone™ continuous spray sunscreen. The new line instantly cools and refreshes skin while providing protection against the sun’s UVA and UVB rays.
As part of the partnership, Banana Boat® sun care will host fan experiences trackside at key races including Daytona 500, Talladega Superspeedway and Indianapolis 500, among others. The sunscreen brand will provide fans with a break from the sun, offering quick relief and sun protection in its CoolZone™ Sunscreen Pit Stop. Here, fans will have the opportunity to receive a “cool-over” with the new sunscreen, play games and receive fun giveaway items.
“We are proud to announce our partnership with Banana Boat® Sun Care,” said Steve Lauletta, President, Chip Ganassi Racing Teams. “It is great to see a brand like Banana Boat® join our roster of partners. With more and more families attending our races, we know Banana Boat® Sun Care will provide our fans with the protection they need outdoors. We think this is the perfect partnership for racing.”
The exciting partnership also includes a new Banana Boat® brand paint scheme on the No.1 Banana Boat Chevrolet, which makes its debut with McMurray behind the wheel at Pocono Raceway in June, along with associate placement on the car throughout 2012.
“We are thrilled to partner with Chip Ganassi Racing Teams and its talented drivers. The unique relationship marries the outstanding skill and coolness of its drivers with the protection and reliability of our products,” said Minna Raffin, Sun Care Group Marketing Director, Energizer Personal Care.
Banana Boat® Sun Care is keeping fans cool beyond the race track, as well. Fans can visit the Banana Boat® CoolZone™ brand Facebook tab for exclusive access to content from Jamie, Dario and their pit crews. The content will include tips on what’s cool for the summer, from the hottest play lists to the coolest outdoor gear, along with a chance to win a CoolZone™ Pit Crew Experience with Jamie at an upcoming race.
For additional information, visit Facebook.com/BananaBoatBrand.
Banana Boat® Sport Performance® CoolZone™ continuous spray sunscreen
For the active outdoor enthusiast, new Banana Boat® Sport Performance® CoolZone™ continuous spray sunscreen provides active UVA and UVB protection that instantly cools skin on contact, for a clean, refreshed feeling. With a crisp, clean scent, Banana Boat® Sport Performance® CoolZone™ sunscreen is invisible and rub-free for easy application, as well as water resistant for durable sun protection. It is available in SPF 30 and SPF 50+ and the Banana Boat® CoolZone™ product line up also includes an After Sun Aloe Gel with Lidocaine, for cooling burn relief to refresh skin after a day in the sun.
Like all Banana Boat® products, the new sunscreen underwent extensive testing in seven conditions – sun, pool water, ocean water, wind, heat up to 100˚, sweat and sand – to ensure broad spectrum UVA and UVB protection that won’t break down.
The new Banana Boat® Sport Performance® CoolZone™ continuous spray sunscreens and Banana Boat® CoolZone™ After Sun Aloe Gel will be available for a suggested retail price of $8.99 and can be found in mass, grocery and drug retailers in select markets in January 2012, and nationally in April 2012. For more information about Banana Boat® brand sun care products, please visit www.bananaboat.com or www.facebook.com/bananaboatbrand.
About Chip Ganassi Racing Teams
Chip Ganassi has been a fixture in the auto racing industry for over 25 years and is considered one of the most successful as well as innovative owners the sport has anywhere in the world. Today his teams include four in the IZOD IndyCar Series, two cars in the NASCAR Sprint Cup Series, and one Daytona Prototype in the GRAND-AM Rolex Sports Car Series. Overall his teams have 14 championships and 145 victories, including three Indianapolis 500s, a Daytona 500, a Brickyard 400 and four Rolex 24 At Daytonas. Ganassi boasts state-of-the-art race shop facilities in Indianapolis and Brownsburg, Ind. and Concord, N.C., with a corporate office in Pittsburgh, Pa. For more information log onto chipganassiracing.com
About Banana Boat® Brand
The Banana Boat® brand offers a wide range of product options that provide today's busy family with reliable sun protection without worry, so the fun can go on and on. The advanced technology in Banana Boat® sunscreen products provides effective broad spectrum UVA and UVB protection that won't break down in the sun. Banana Boat® products have carried The Skin Cancer Foundation's Seal of Recommendation for almost two decades.