MELBOURNE, Fla.--()--Absolutely Natural, Inc. today announced it has entered into a new licensing agreement as the exclusive manufacturer and marketer of Salt Life branded sun and skin care products. IMG Licensing, Salt Life’s exclusive licensing agent, helped facilitate the deal.
“The Salt Life brand has a strong following with beachgoers and ocean lovers across the globe and is a perfect fit with Absolutely Natural’s 20 plus year commitment to offering natural sun care solutions to this market.”
“We’re excited that IMG Sports Licensing has chosen to work with Absolutely Natural to develop and market Salt Life branded natural and environmentally friendly sun and skin care products,” said Charles Richards, Chairman & CEO, Absolutely Natural. “The Salt Life brand has a strong following with beachgoers and ocean lovers across the globe and is a perfect fit with Absolutely Natural’s 20 plus year commitment to offering natural sun care solutions to this market.”
Salt Life is an authentic, aspirational and lifestyle brand that embraces those that love the ocean and everything associated with living the Salt Life. Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide. From fishing, diving and surfing, to beach fun, Salt Life says “I live the Life.”
“We are thrilled to expand our licensing program and partner with Absolutely Natural,” said Maureen Murrah, VP IMG Licensing, on behalf of Salt Life Holdings. “With their longstanding expertise in natural skincare products, this partnership further supports our brand vision for eco-friendly Salt Life products.”
Through this partnership, Absolutely Natural will develop a line of active and leisure beach sunscreens using natural formulations that provide superior sun protection and are healthy for the skin and benign to the environment.
“Absolutely Natural is confident that our combined commitment and preservation of the ocean lifestyle will allow us to successfully open new channels of distribution, attract new customers, expand the product offerings and provide meaningful growth opportunities for the future while preserving our ocean heritage,” added Richards.
The agreement gives Absolutely Natural exclusive rights for all Salt Life skin and sun care branded products which will be sold through retail channels as well as Salt Life retail and e-commerce sites.
Absolutely Natural, Inc. - Absolutely Natural, Inc., a leader in the natural sun and skin care products industry. Absolutely Natural has been creating and producing organic suncare products for nearly 20 years and is a pioneer in the field of natural skin care products. Marketed under its own brand name of Absolutely Natural as well as various private label products, Absolutely Natural was one of the first companies to develop and market natural skincare products on a national basis. In recent years, consumers have become more attune of what types of chemicals they put on their skin as well as into the environment. As a result, natural skin care products have become one of the fastest growing segments of the personal care products industry. www.absolutely-natural.com
About IMG Licensing
IMG is the premier brand licensing company in the world with properties that represent more than $7 billion in global retail sale. With more than 50 years of experience, IMG Licensing, a division of global sports, fashion, and media leader IMG Worldwide, provides unparalleled licensing resources and services to build and market existing and emerging brands. IMG Licensing currently represents some of the top global sports, entertainment, and lifestyle brands in the world. In 2009 and again in 2010, IMG was named the No. 1 Licensing Agency by License! Global Magazine in its annual Top 20 ranking.
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