mopay Launches First-of-Its-Kind Payments Platform for Online Dating Industry

PALO ALTO, Calif. & MIAMI--(BUSINESS WIRE)--mopay, a global leader in innovative payment solutions for online merchants, today launched its new payment service customized for online dating services at iDate 2012 in Miami. Adapting mopay’s established fast, secure and easy-to-use payment method, users of online dating and matchmaking platforms are able to purchase single or subscription services and have them billed directly to any available telecommunications account. mopay is closing deals with several leading international online dating sites and the first customer wins will be announced shortly.

“These consumers simply don’t want the hassles and risks associated with purchasing subscriptions using a 16-digit credit card number, billing address and CCV code. By selecting mopay as a payment option, online daters can focus on finding the perfect date – not their credit card.”

As a leading mobile payments platform in online gaming, mopay has experienced successful implementations via monetizing heavyweights like Bigpoint, Gameforge and Sulake. Building on its success in the gaming sphere, mopay has now adapted its solution to fit the online dating industry’s needs. mopay will now be able to handle both single and recurring payments up to fifty dollars for premium services on any online dating platform. Consumers simply enter their mobile or landline phone number at checkout, confirm via SMS text and are immediately able to enjoy the benefits of full membership to the service. The amount of the purchase will then be billed to the consumer’s landline or mobile phone bill respectively. Additional benefits include:

Increased customer traffic and conversion – mopay’s quick and easy payment option increases the likelihood that consumers will purchase subscriptions, converting visitors into members at a faster rate.
Customized payment windows – The new platform enables online daring companies to brand each payment window and customize it to meet the billing needs of their customers.
Increased security – The risks associated with credit cards and identity theft are essentially removed as the only piece of information needed at check-out is a phone number; because an actual phone is needed to complete the purchase – not to mention nearly impossible to spoof – it’s difficult for hackers to run up unauthorized charges.

Additionally, with mopay as a payment option, online dating sites can now reach a new consumer market: the unbanked, giving consumers who do not have bank accounts or credit cards a safe and easy option to leverage online dating services.

“The online dating industry is a fast-paced, thriving and competitive market filled with young, mobile-savvy consumers. At mopay, we see a real opportunity to help online dating services realize their full potential by including an alternative payments strategy,” said Kolja Reiss, Managing Director, mopay. “These consumers simply don’t want the hassles and risks associated with purchasing subscriptions using a 16-digit credit card number, billing address and CCV code. By selecting mopay as a payment option, online daters can focus on finding the perfect date – not their credit card.”

mopay supports 380 carriers in more than 80 countries globally, enabling online merchants to reach 3.3 billion users worldwide. The company will be exhibiting at iDate 2012 starting January 24^th at booth 407.

About mopay:

mopay is a global leader in innovative payment solutions for online merchants. mopay’s core platform enables merchants of virtual, digital and physical goods to bill charges directly to consumers’ cell phone and land line accounts. mopay operates in more than 80 countries across the globe, reaching more than 3.3 billion consumers. The company has a blue-chip customer base including major brands such as Bigpoint, Gameforge, Innogames, Sulake and Travian. mopay, part of the MindMatics group, has more than 80 employees at locations in the United States, Germany, Austria, the United Kingdom, Brazil and China. For more information, visit www.mopay.com.