SOREL Gets Social During the 2012 Sundance Film Festival

PORTLAND, Ore.--(BUSINESS WIRE)--SOREL, creating footwear for the fearless since 1962, invites consumers to get decked out and laced up during the 2012 Sundance Film Festival. Now through January 29, consumers have a chance to score customized lace plate boot accessories and a pair of SORELs, compete in a Polyvore Style Challenge and get real-time updates from the festival.

“We were inspired by the positive response at last year’s festival, we knew we had to come back”

“We were inspired by the positive response at last year’s festival, we knew we had to come back,” said Kimberly Barta, SOREL’s global brand director. “This year, we want our online community to experience the festival with us – by providing exclusive opportunities, including customized lace plates for their SORELs, just like we are doing for our friends in Park City.”

Decked Out. Laced Up.

SOREL is extending its film festival VIP treatment to its friends on Facebook and giving them the exclusive opportunity to create custom lace plates that say whatever they want them to. SOREL’s Laser Bar will create the first 50 lace plates it receives each day of the festival via its ‘Decked Out. Laced Up.’ Facebook tab. SOREL will pick its five favorites every day and hook the creators up with a pair of boots from the Fall 2011 collection, like the popular Tofino^TM, Cate the Great^TM and Joan of Arctic^TM for women and the 1964 Premium^TM T and Mad Boot Lace^TM for men.

SOREL Polyvore Style Challenge

Through SOREL’s Polyvore Facebook Tab, the boot brand asks consumers to create looks from a closet curated in collaboration with Alex Frank, style editor of The FADER, a music, culture and style publication. The top 10 consumer-created looks will win a pair of SOREL boots and one winner will receive boots plus a $300 gift card to shop the look.

“We’re really excited to be curating the Polyvore closet with SOREL,” said Alex Frank, style editor of The FADER. “The festival is packed with stylish trends, and SORELs are an essential piece that easily pulls the ultimate look together. Our Polyvore closet is packed with high fashion pieces, classic basics, and unique accessories including graphic leggings and a variety of SOREL styles for each consumer to fully customize her favorite look.”

SOREL Gets Social at the Festival

SOREL invites consumers to follow along on their favorite social media platforms and experience the festival as if they were right there on Main Street. See photos from the festival on Facebook – from festival style to the film premieres and stay up-to-date on all the happenings and celebrity sightings via Twitter.

For the official SOREL Polyvore Style Challenge and ‘Decked Out. Laced Up.’ rules, please visit the SOREL blog.

About SOREL

Born from the desire to make a boot that would deliver explorers comfortably into the beauty of the great unknown, SOREL has been creating footwear for the fearless since 1962. As SOREL forges forward from the frozen tundra into the city streets, we’ve translated our spirit, born in the outdoors, into a new generation of footwear that is fashionably bold, unapologetically daring and beautifully brave. Luxurious materials and flawless construction are brought to life by designs that challenge, invigorate and surprise. From contemporary sneakers and sandals for sultry summer days to winter boots that turn heads while conquering the elements, SOREL inspires fashion-forward feet for every season. For more information about SOREL, please visit www.sorel.com, on Facebook at www.facebook.com/sorel or @SorelFootwear on Twitter. SOREL is a subsidiary of Columbia Sportswear Company (NASDAQ:COLM).

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