MutualMind Partners with IBM to Launch Next Generation Social Business Enterprise Applications

ORLANDO, Fla.--(BUSINESS WIRE)--From the 2012 IBM Lotusphere Conference, MutualMind, Inc., an industry innovator in social media intelligence and management technologies announced today the company’s partnership with International Business Machines (IBM). MutualMind is demonstrating its OpenSocial 2.0 compatible Social Business Enterprise application with executives from IBM for attendees at the Lotusphere 2012 annual conference this week in Orlando, Florida.

“We’re excited about sharing our work with IBM this week at Lotusphere 2012”

Traditionally, social media monitoring products have been offered in the cloud to marketing and communications specialists as software-as-a-service and have remained outside the realm of enterprise applications and workforce productivity. The new IBM/MutualMind Social Business Enterprise solution changes this by embedding in-context, relevant and actionable social media intelligence with IBM’s enterprise-level platforms including Lotus Notes and IBM Connections. This work addresses the following problems:

How to integrate relevant and personalized insights for the enterprise workforce within products such as collaboration tools, email or activity streams
How to provide secure, embedded experiences so that consumers of such information can interact with it without having to a) navigate to a separate app/window and b) go through a separate login

Market researches currently expect that social monitoring and analytics continues to be a rapidly growing area with many newer applications predicted for the enterprise workforce. It is estimated that enterprise social business will become a $47B+ market.

“Building in-context collaboration into the application workflow is one of the fastest growing opportunities in the IT industry. The IBM social business framework, and its supporting programs, can help unlock these opportunities for its business partners.” – Excerpt from IBM Business Partner Session, Lotusphere 2012.

Using the OpenSocial 2.0 standard, MutualMind has successfully integrated social technologies with enterprise workflow for the IBM enterprise customer. There are two key elements leveraged in the collaboration between MutualMind and IBM:

Embedded Experiences: An embedded experience (EE) is a way of interacting with events, notifications, and business processes dynamically and in context directly from a Lotus Notes inbox, corporate social home page, or other container without having to log in or switch to another application or service.
OpenSocial Gadgets: A Gadget is dynamic web content that can be embedded on a web page, in a social network, or any OpenSocial-enabled application; a mini social application.

“We’re excited about sharing our work with IBM this week at Lotusphere 2012,” stated Babar Bhatti, MutualMind CEO and co-founder. “We are big believers in the potential of collaboration between start-ups and corporations and truly value the industry leadership that IBM is providing to promote much needed new standards.”

About OpenSocial

OpenSocial is a specification that defines a browser-based component model, known as gadgets, and an API for accessing information about user profile information and social graphs, including friends and activities. Applications that use the OpenSocial APIs can be embedded within a social network itself, or access a site’s social data from anywhere on the web.

About MutualMind

MutualMind is a social media intelligence and management system that enables businesses to monitor as well as promote brands and optimize customer relationships on social networks while providing actionable analytics and insights to increase social media ROI. The functionality of this platform can be used for a myriad of business applications including: measuring market receptivity to products or services, tracking consumer or political sentiment, reputation/crisis management, generating sales leads, benchmarking versus competitors, and customer relationship management to name a few.

MutualMind, Inc., an Alcatel-Lucent ng Connect Innovation Partner, is privately held and based in Plano, Texas. For more information, visit http://mutualmind.com.