StrongMail’s Email Marketing Solution Takes CheapAir.com to New Heights

Leading discount air fare shopping engine turns to leading email service provider (ESP) StrongMail to power all of its marketing, transactional and lifecycle email campaigns

REDWOOD CITY, Calif.--(BUSINESS WIRE)--StrongMail, a leading provider of interactive marketing solutions for email marketing and social media, today announced that CheapAir.com, the ultimate destination for cheap flights, hotels, cruises and car rentals, has migrated all of its email marketing, triggered and transactional emails to StrongMail On-Demand. By switching to StrongMail's cloud-based email marketing solution from its custom in-house practice, CheapAir.com is improving the scalability and sophistication of its email marketing programs.

“By partnering with StrongMail to send its customers messages that are more relevant and anticipated, CheapAir.com again delivers on its mission of providing excellent customer service, and we are thrilled to help them accomplish that through our unique combination of technology and agency services.”

Since its founding in 1989, more than three million people have bought tickets from CheapAir.com. A leading destination for cheap fares on airline travel, hotel rooms, cruises and car rentals, CheapAir.com has made a name for itself by coupling the lowest available fares with unparalleled customer service. In addition to the helpful travel experts that staff its in-house call center, CheapAir also relies on email to keep its customers informed of the latest travel deals, confirm purchases and issue credits for its popular "Price Drop Payback™" program.

As the company outgrew the capabilities of its homegrown email marketing system, CheapAir.com carefully evaluated the top-tier email service providers (ESPs) and selected StrongMail on the merits of its proven on-demand email marketing solution and award-winning email services. By switching to StrongMail, CheapAir.com is now able to launch more sophisticated and targeted campaigns while also improving deliverability and streamlining operations.

"StrongMail has become an important partner for leveraging email to help grow our business and provide our customers with more helpful, timely and valued travel intelligence," said Gregory Samson, VP of Marketing & Business Development at CheapAir.com. "StrongMail On-Demand is powerful and easy to use, and we've been very impressed with the people and level of service they provide – and that's coming from a company that knows a thing or two about delivering exceptional service. With StrongMail, we more easily transform customer information into relevant campaigns at every stage of the customer relationship."

In addition to leveraging StrongMail's advanced targeting capabilities, CheapAir.com is working with StrongMail's Agency Services team to develop multi-stage lifecycle marketing programs that are triggered off of relevant customer attributes and behaviors. Because StrongMail On-Demand is a dedicated, cloud-based email marketing solution, CheapAir.com is able to get its email marketing campaigns delivered on its own timetable, without having to worry about potential delays from shared solutions offered by traditional email service providers.

"StrongMail On-Demand provides growing companies like CheapAir.com with a powerful yet flexible platform for improving the effectiveness of their email marketing campaigns through more targeted communications and automatically triggered lifecycle messages," said Chris Marriott, vice president of agency services at StrongMail. "By partnering with StrongMail to send its customers messages that are more relevant and anticipated, CheapAir.com again delivers on its mission of providing excellent customer service, and we are thrilled to help them accomplish that through our unique combination of technology and agency services."

By switching to StrongMail On-Demand, CheapAir.com has gained real-time visibility into the performance of its email campaigns, providing critical information for improving deliverability and performance. StrongMail's user friendly interface, tight integration with customer databases, automated bounce processing and powerful delivery engine have also been instrumental in reducing the time and amount of resources required to launch CheapAir.com's email campaigns.

ABOUT CHEAPAIR.COM

CheapAir.com has helped over three million people buy plane tickets. We’ve made it our mission to radically simplify the way people search for travel deals. Our proprietary air fare shopping engine does all the work for you, using a patented algorithm that scours the web for the lowest prices on the planet. We show you these fares in a simple, easy to navigate site with all the best flight amenities to bring some joy to your trip planning.

Founded in 1989 by two guys in a college dorm room, CheapAir.com is the brainchild of CEO Jeff Klee, a computer programming enthusiast who developed and sold his first video game at the age of 13. Klee now applies that same passion and know-how to CheapAir.com, making it easier than ever for folks to buy airline tickets with confidence. For more information about CheapAir.com, please visit www.cheapair.com.

ABOUT STRONGMAIL SYSTEMS, INC.

Every day, StrongMail is empowering leading brands to engage and grow their customer base through email marketing and social media. From the world’s largest enterprises to the hottest daily deal sites, StrongMail is helping smart marketers boost the performance of their programs with cutting-edge lifecycle email marketing capabilities and the ability to deliver millions of highly personalized messages in minutes. Our products and services provide end-to-end solutions for such notable brands as Travelocity, Macy’s, McAfee, Viacom and T. Rowe Price. Learn more at www.strongmail.com, or follow us online at www.twitter.com/StrongMail or www.facebook.com/StrongMail.