Nearbuy Systems Announces Availability of Cloud-Based Analytics for Retail Guest WiFi Networks

Solutions allow retailers to understand and engage multichannel shoppers within the brick-and-mortar store

MENLO PARK, Calif.--(BUSINESS WIRE)--Nearbuy Systems, a leading provider of micro-location solutions for multichannel retailers, is making available a cloud-based guest WiFi analytics solution targeting retail customers. Mobile technology has dramatically changed the way people shop, as evidenced by dramatic increases in mobile shopping during the 2011 holiday season. From online product reviews to social media and content provided by manufacturers, an increasing number of shoppers are using the internet to facilitate smarter purchases - often via their smartphones. In response, many leading retailers are offering amenity- based WiFi solutions in their stores. These networks are more reliable, perform better, and are less expensive for the shopper than accessing carrier-provided networks.

“For retailers looking for advanced analytics, Nearbuy has come up with an innovative cloud-based approach that provides valuable business information from data going over guest WiFi networks.”

With Nearbuy’s solution, shoppers complete a fast, one-time registration process through which they gain network access and opt-in to any advanced services or marketing programs the retailer provides. Shoppers automatically reconnect any time they visit one of the retailer’s stores. “The guest WiFi network serves as a launch point for all kinds of advanced services that benefit both the retailer and the shopper: advanced shopper analytics, new location-based shopping applications, and timely, relevant product promotions,” said Bryan Wargo, Chief Executive Officer of Nearbuy Systems.

The cloud-based analytics solution delivers insights into network usage and overall shopper interests based on online behavior as it is tracked in the store. Nearbuy aggregates information on shopper browsing behavior such as top websites and applications accessed, search terms used, and more.

“Guest networking is a core component of the Motorola Solutions Wireless Networking product line and we are seeing a tremendous amount on interest from the retail sector,” said Imran Akbar, vice president and general manager of Motorola Solutions Enterprise Network and Communications. “For retailers looking for advanced analytics, Nearbuy has come up with an innovative cloud-based approach that provides valuable business information from data going over guest WiFi networks.”

Nearbuy’s cloud-based guest analytics solution complements the Motorola portfolio of the RFS and NX based branch and NOC platforms by integrating with the built in guest access capabilities in these infrastructure platforms. Nearbuy provides the solution as an integrated service and charges a flat monthly fee per store.

About Nearbuy Systems:

Nearbuy helps retailers understand and engage multi-channel shoppers within the brick-and-mortar store. Smartphones have changed how people shop, and as a result retailers need new tools to measure the impact of mobility on the shopping environment and leverage the advantages of the physical store. Nearbuy delivers these insights and powers location-based shopping and employee productivity applications with a unique combination of guest WiFi analytics and micro-location data. For more information, visit www.nearbuysystems.com and follow us on Twitter: @nearbuysystems.

About Motorola Solutions

Motorola Solutions is a leading provider of mission-critical communication products and services for enterprise and government customers. Through leading-edge innovation and communications technology, it is a global leader that enables its customers to be their best in the moments that matter. Motorola Solutions trades on the New York Stock Exchange under the ticker “MSI.” For ongoing news, please visit our media center or subscribe to our news feed.