PALO ALTO, Calif.--(BUSINESS WIRE)--Payvment, the number one Facebook e-commerce platform, today announced that the company reached one million monthly active shoppers in December 2011, and saw a 3X year-over-year increase in transactions by its network of over 100,000 sellers during 2011. The company also announced the appointment of Craig Walsey as Vice President of Business Development, and Jennifer Silverstein as Senior Director of Data Insights.
Craig Walsey brings over 15 years of experience from the social media, retail, and entertainment industries. He was recently Vice President at Facebook advertising partner TBG Digital, where he drove alliances with leading brands such as Yahoo, Intuit, Netflix, Paramount Pictures, THQ, and others. He was also VP of Ad Sales at pet community Dogster, Inc. and previously held senior business affairs and legal roles at Viacom, Paramount Pictures, and fashion retailer bebe stores. Craig will focus on strategic relationships and integrations with the Open Payvment API platform to provide a breadth of social commerce solutions for sellers and extend Payvment’s market reach.
Jennifer Silverstein joins Payvment from social gaming leader Kabam, where she created and led the Business Intelligence team, providing insights across all games with specific focus on social referrals, game mechanics, and marketing campaign effectiveness. She spent over 5 years at Google, managing quantitative modeling and analysis for AdWords and other major businesses. Jennifer also led marketing analytics and market research at Adobe Systems and other firms. She holds a Ph.D. and M.S. from Stanford University and will focus on creating data insights-driven features to delight both sellers and shoppers on Payvment.
With more than one million active monthly shoppers, Payvment has significant traction with a variety of boutique sellers and brands looking to leverage Facebook commerce to tap into the social network’s 800 million potential shoppers.
“We’re thrilled to have Craig and Jennifer join the Payvment team. It’s been a year of significant growth for us on Facebook and Twitter across both web and mobile, “ said Christian Taylor, CEO of Payvment. “These senior leaders will help us accelerate our market leadership by driving key partnerships and improving seller results and the shopping experience through data insights.”
Payvment, Inc. (www.payvment.com) is an award-winning, venture-backed startup that has created the number one Facebook ecommerce platform. Payvment provides the only application that enables brands and merchants to create their own storefronts and get discovered by Facebook’s 800 million users. Payvment has over 100,000 active sellers offering more than 2.4 million searchable products across Facebook. Visit the Payvment Shopping Mall on Facebook at: http://www.fbmall.com.