iFrogz Reports Continued Success In Wal-Mart Sidekick Displays

LOGAN, Utah--(BUSINESS WIRE)--iFrogz by ZAGG (NASDAQ: ZAGG), a company dedicated to the manufacture of innovative digital audio, mobile phone and computing accessories, has expanded its product offerings at 1,500 Wal-Mart® stores nationwide on four unique sidekick displays. The vertical displays represent an increased presence in Wal-Mart for iFrogz (www.iFrogz.com), which first appeared in stores in 2010 with a product from its EarPollution line of headphones.

“iFrogz is a great fit for ZAGG on many levels, and we are working towards bringing even more operational efficiencies from both companies going into 2012.”

“iFrogz is very pleased with our growing presence in Wal-Mart stores,” said Jeff Morgan, Vice President of Sales for iFrogz. “We have an excellent working relationship with the retailer, and we look forward to continued strong acceptance of our mobile device accessories at Wal-Mart in the future.”

“ZAGG is very happy with the progress and direction of iFrogz, as demonstrated by the expansion of their footprint at Wal-Mart,” said Robert G. Pedersen II, CEO and Chairman of ZAGG Inc. “iFrogz is a great fit for ZAGG on many levels, and we are working towards bringing even more operational efficiencies from both companies going into 2012.”

iFrogz began its relationship with Wal-Mart in 2010 with one product SKU and has since expanded to 45 active SKUs, with the help of the new sidekick product displays. The first sidekick vertical display was introduced in November and additional sidekicks will be featured throughout December and January 2012 in 1500 Wal-Mart stores. Each sidekick features a different iFrogz product.

In November, the iFrogz sidekick featured a 60-unit display for the Plugz earbuds. The Plugz were released in new packaging, featuring colored cords and new exclusive colors for Wal-Mart, including: mint, graphite, ocean, bubble gum and hornet.

For December, two individual sidekick displays are featured, each holding 48 units. One sidekick features the Luxe™ Micro Bud earbuds with microphone, available in “smart” colors to match the iPad™ Smart Cover colors. A product new to Wal-Mart shelves, the Unique Sync, is the other featured display. A convenient USB-to-device cord with a 30-pin connector, it is available in seven different colors.

The upcoming January sidekick will include a 60-unit display for the original Luxe Bud earbuds. The Luxe Buds will also be available in the “smart” colors of grey, light blue, lime, light orange and light pink.

For more information on iFrogz and its product offerings, please visit www.ifrogz.com.

About iFrogz

iFrogz (www.ifrogz.com) develops innovative accessories for the iPod™, iPhone™, iPad™ and other consumer electronics. iFrogz accessories utilize unique design and innovation, allowing customers to individualize the look of their iPod, iPhone or iPad, while receiving quality protection. iFrogz accessories are distributed globally, online and at various retailers. iFrogz launched in March 2006 and is based in Logan, Utah. iFrogz is a division of ZAGG Inc, (NASDAQ: ZAGG), and designs, produces, and distributes cases, earbuds and headphones under the iFrogz™ brands.

About ZAGG, Inc.

ZAGG Inc., based in Salt Lake City, prides itself on offering premium quality and superior service. ZAGG is a market leader in innovative mobile device accessories that protect, personalize, and enhance the mobile experience. The company designs, produces, and distributes branded screen protection, keyboards, keyboard cases, earbuds, mobile power solutions and device cleaning accessories under the family of ZAGG® brands. In addition, the company designs, produces and distributes cases, earbuds and headphones under the iFrogz™ brands in the value-priced lifestyle sector. The company’s products are sold worldwide in leading consumer and electronics retailers, wireless retailers and their affiliates, and through the ZAGG website. For more information, visit ZAGG.com