Research and Markets: What Consumers Want: General Insurance in the US 2011 - a Datamonitor Report

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/58dc98/what_consumers_wan) has announced the addition of Datamonitor's "What Consumers Want: General Insurance in the US 2011" report to their offering.

“What Consumers Want: General Insurance in the US 2011”

What Consumers Want: General Insurance in the US 2011 focuses on the important questions concerning consumers' behavior regarding general insurance. Product penetration, choice of channel, drivers of product and provider choice, and barriers to adoption are all covered in this publication to ensure that the reader knows What Consumers Want from general insurance products in the United States.

Scope:

• Build a customer-centric strategy by learning what consumers want and need from a general insurance product.
• Identify new opportunities in the US general insurance market through a better understanding of what consumers demand from these products.
• Gain a deeper insight into the general insurance market using country-level data across income and age groups.

Highlights:

• Product penetration.
• Essential product and provider features.
• Reasons for not purchasing a general insurance policy.

Reasons to buy:

• What features do US consumers demand from a general insurance policy and an insurer?
• What channels do consumers use for researching and purchasing general insurance products?
• How likely are consumers to switch insurer when their policy is due for renewal?
• Why do consumers decide not to take out a general insurance policy?

For more information visit http://www.researchandmarkets.com/research/58dc98/what_consumers_wan