Metamarkets Announces Analytics for Mobile Platforms and Publishers

SAN FRANCISCO--(BUSINESS WIRE)--Metamarkets, a leader in cloud-based big data analytics for web-scale companies, today announced the launch of its analytics offering for mobile platforms and publishers.

“Our service provides mobile firms with a scalable analytics solution that can be set up in a matter of days.”

Metamarkets Mobile Analytics delivers real-time operational analytics and large-scale historical reporting for mobile publishers, application developers, and market makers. The service can process, store, and analyze daily volumes of billions of mobile events such as auctions and in-game actions.

“Metamarkets Mobile Analytics gives mobile publishers and platforms real-time insight to manage and monetize their applications and data,” said Metamarkets CEO David Soloff. “Our service provides mobile firms with a scalable analytics solution that can be set up in a matter of days.”

Metamarkets Mobile Analytics helps optimize the MoPub Marketplace, the first self-service, real-time bidding platform for mobile advertising aimed at publishers. MoPub is a monetization platform for mobile apps and websites.

“Metamarkets Mobile Analytics is crucial to our market optimization efforts,” said Jim Payne, CEO and co-founder of MoPub. “As publishers and advertisers adopt our platform, real-time visibility into marketplace operations is critical. We were also pleased with how simple and fast it was to see our marketplace data in the Metamarkets application.”

Metamarkets Mobile Analytics is based on the same robust, scalable infrastructure Metamarkets has deployed for traditional display real-time bidding platforms and global publishers. The company also plans to use its technology to monetize event streams in video RTB, in-game event sets, and social networks.

‘We are fortunate to have MoPub live on this platform and to support their explosive growth,” said Soloff. “As MoPub demonstrates, mobile is clearly a tremendous opportunity for us in 2012.”

About Metamarkets

Metamarkets’ cloud-based big data analytics platform gives online media and other web-scale companies the real-time insight to monetize their high-volume streaming data. The company’s leading-edge platform supports true real-time queries on deployments scaling into the petabyte range, and its next-generation web and mobile application facilitates visual and interactive discovery.

The company has raised $8.5 million in funding. Investors include IA Ventures, Village Ventures, True Ventures, Founder Collective, venture capitalist Mike Maples, AOL Ventures, and Foursquare founder Dennis Crowley. The company is headquartered in San Francisco. Additional information can be found on the company’s web site at www.metamarketsgroup.com.