MyHeritage Acquires FamilyLink.com and WorldVitalRecords.com to Enter US Market

Significant move into US and addition of historical content mark major evolution for world's most popular online family network

PROVO, Utah & LONDON & TEL AVIV, Israel--()--MyHeritage, the most popular family network on the web, announced today the acquisition of FamilyLink.com, Inc., maker of the family history content sites FamilyLink.com and WorldVitalRecords.com. This is MyHeritage's seventh and largest acquisition since 2007. The purchase marks a significant move into the US market commercially and operationally, and will boost MyHeritage’s offering to families with the addition of a vast database of several billion historical records. With offices and staff in Europe, Australia and Israel, MyHeritage will now be adding its first US-based office in Utah, the home of FamilyLink.com and often cited as the family history capital of the world.

“We are delighted to join forces with the talented FamilyLink team in Provo to deliver meaningful value to families across the world,” says MyHeritage CEO and Founder Gilad Japhet. “Combining close to one billion family tree profiles on MyHeritage with FamilyLink's massive library of historical data delivers a perfect one-stop-shop for families looking to discover and share their family history".

Founded in 2006, both FamilyLink.com and WorldVitalRecords.com are subscription services which provide access to a huge database of historical content, covering several billion individuals within census, birth, marriage and death records, as well as the web’s largest archive of historical newspapers. This content will deliver new insights and value to the 60 million people who have signed up on MyHeritage in 38 different languages, creating more than 900 million profiles in 21 million family trees. When brought together under the MyHeritage umbrella, the company’s innovative Smart Matching technology will automatically match any of the new historical data to the relevant users' ancestors and relatives within the family trees.

“Our team of family history veterans couldn't be more excited about joining forces with MyHeritage”, said FamilyLink.com CEO Paul Brockbank. “This acquisition creates new horizons in exploring family history. People will receive the opportunity to search the most comprehensive historical content sources and make exciting new discoveries; share this information with their close family and save it into their family tree. Combined under the leadership of MyHeritage, the service will continue to flourish and add more value to millions of families”.

MyHeritage Founder and CEO Gilad Japhet adds: “The establishment of a US base for MyHeritage in Utah, the international center for genealogical research, is an important milestone in our growth and brings about an exciting opportunity for the company and the families we serve. MyHeritage provides the perfect service to collect the family’s treasured archive to share and keep for future generations in a setting that is friendly and secure – and now we're excited to top this off with vast amounts of content that will add more color and life to family trees. Through our powerful search engine and automatic Smart Matching technology we'll find your mother's yearbook, your great-grandfather's will and your ancestor's immigration record, leaving you with the time to marvel at, enjoy and share your family heritage. We'll do that on a massive, global scale, as we live in a world that is smaller and more tightly connected than ever before”.

This is the latest in a series of strategic purchases by MyHeritage since 2007 which have included Pearl Street Software, makers of GenCircles.com and the Family Tree Legends software; free family tree backup service BackupMyTree.com; European family social network market leader OSN (Verwandt) GmbH; Dutch family network ZOOOF; British family network Kindo.com and Polish family network Bliscy.pl.

The majority of the FamilyLink.com employees will join MyHeritage, based out of the company’s new US office in Provo, Utah: bringing the benefit of their collective expertise within the family history and North American genealogy market. The CEO of FamilyLink.com, Paul Brockbank, previously CEO of Logoworks and GM of Hewlett Packard Web Print Solutions, will play a key role in supporting the transition over the coming months and will later join the MyHeritage advisory board. FamilyLink.com founder Paul Allen, previously a co-founder of Ancestry.com, and FamilyLink.com's "We're Related" Facebook application, will not be part of the merger with MyHeritage.

In the short-term, MyHeritage will continue to operate the two sites FamilyLink.com and WorldVitalRecords.com, with the intention of achieving full integration within MyHeritage in 2012. With immediate effect and for an introductory period, loyal subscribers and users of MyHeritage will be entitled to discounts of up to 50% on FamilyLink.com and WorldVitalRecords.com subscriptions, and vice versa.

About MyHeritage

MyHeritage is the most popular family network on the web. Millions of families around the world enjoy having a private and free place for their families to keep in touch and to showcase their roots. MyHeritage’s Smart Matching™ technology empowers users with an exciting and innovative way to find relatives and explore their family history. With all family information stored in a secure site, MyHeritage is the ideal place to share family photos, and celebrate and preserve special family moments. The company is backed by Accel Partners and Index Ventures, the investors of Facebook and Skype. For more information visit www.myheritage.com.

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Contacts

Deliberate PR for MyHeritage
Benjamin Webb
+44 (0)20 7221 1540
or
MyHeritage
Ania Rivera, Marketing Manager
ania@myheritage.com

Release Summary

MyHeritage acquires FamilyLink.com and WorldVitalRecords.com to enter US market Significant move into US and addition of historical content mark major evolution for most popular online family network

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Contacts

Deliberate PR for MyHeritage
Benjamin Webb
+44 (0)20 7221 1540
or
MyHeritage
Ania Rivera, Marketing Manager
ania@myheritage.com