SteelHouse Sweeps Awards at Under the Radar Disruptive Technology Conference

SteelHouse Wins 7 Awards in One Week for its Behavioral Commerce Platform

LOS ANGELES--(BUSINESS WIRE)--Capping a week of non-stop eCommerce awards, SteelHouse (www.SteelHouse.com) won its 10^th award of 2011 at Under the Radar, a Silicon Valley event focused on highlighting breakthrough technology startups.

“As Black Friday and Cyber Monday approach, retail sites need our technology to enable them to increase their revenue without interfering with their sites or requiring scarce engineering or creative resources.”

SteelHouse was one of just 29 startups selected to present at Under the Radar, held in Mountain View, California last week, and swept both the Judge’s Choice and Audience Choice awards.

The company’s awards were the latest victory for SteelHouse’s Behavioral Commerce Platform, Real Time Offers and Retargeting products. SteelHouse also recently won the coveted ad:tech Innovation Award at the ad:tech conference in New York City.

In addition to sweeping at Under the Radar, SteelHouse won three more awards recognizing its Behavioral Commerce Platform and Real Time Offers product at the 2011 Best in Biz Awards, the only national business awards program judged by members of the press and industry analysts. Best in Biz awarded SteelHouse a Silver in the Small or Medium Business Service of the Year category, a Bronze in Best New Company of the Year, and a Bronze in Best New Service of the Year. SteelHouse is one of only a handful of companies to win multiple awards.

“Receiving seven awards in one week for our Behavioral Commerce Platform, and the Real Time Offers and Retargeting products it powers, underscores the disruptive nature of our technology,” said SteelHouse CEO Mark Douglas. “As Black Friday and Cyber Monday approach, retail sites need our technology to enable them to increase their revenue without interfering with their sites or requiring scarce engineering or creative resources.”

About SteelHouse

SteelHouse™ (www.SteelHouse.com) is pioneering the emerging field of Behavioral Commerce, enabling online retailers to deliver offers to their shoppers based on their distinct shopping personalities and buying behaviors – immediately – anywhere on the web through any device. SteelHouse products, Real Time Offers and Retargeting, enable eCommerce sites to direct shopper behavior on and off their sites. With SteelHouse marketers for the first time can truly understand who their shoppers are by their shopping personalities and buying behaviors and – just as important – act on that intelligence right away with offers that will increase their conversions, sales and revenue.

Investors include Silicon Valley legend Ron Conway and venture capital firm Baroda Ventures. The SteelHouse team includes veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project. SteelHouse is based in Los Angeles, Calif.

About Under the Radar

Under the Radar is a one-day showcase of 29 hand-selected disruptive companies in one sector. We take a hands on look at the true innovators fueling an explosion of emerging technology and new business opportunities. Each company has 6 minutes to pitch their product to a panel of active industry experts, along with an audience of early adopter technology insiders. 54% of presenting companies have gone on to raise funding or be acquired after presenting at Under the Radar. Alumni include LinkedIn, AdMob, Flickr, Loopt, Userplane, Kaboodle, 3Tera and more.