Kohl’s “Happy Thanksaving Days” Sales Event Includes More than 500 Early Bird Savings Opportunities in Store on Friday, Nov. 25 and Online on Thanksgiving Day – and $15 Kohl’s Cash for Every $50 Spent

Kohl’s Stores Open Nationwide at 12 a.m. on Friday, Nov. 25 – the Earliest Opening Ever

MENOMONEE FALLS, Wis.--()--Kohl’s Department Stores (NYSE: KSS) today revealed its after Thanksgiving Day deals offering unprecedented value to all customers with more unbeatable savings opportunities than ever before and more ways to shop and share the best offers of the season. Doors open nationwide for 24 hours – from 12 a.m. to midnight on Friday, Nov. 25, to help shoppers get a jump on tremendous savings opportunities. Online shoppers can start saving even earlier with more than 500 Early Bird specials available on Kohls.com on Thanksgiving Day. For the first time ever, all Kohl’s shoppers will earn $15 Kohl’s Cash for every $50 spent in store or online.

Beginning Sunday, Nov. 20, Kohl’s customers can preview the company’s “Happy Thanksaving Days” print ad on Kohls.com, revealing unprecedented value with more than 500 Early Bird specials, compared to more than 400 last year. Kohls.com customers can purchase these Early Bird specials, and all items featured for the Happy Thanksaving Days event, starting on Thanksgiving Day. For the first time ever, all shoppers have the opportunity to earn $15 Kohl’s Cash for every $50 spent, with no earn limit, from Wednesday, Nov. 23 through Sunday, Nov. 27, which can be used toward a future purchase with no brand exclusions.

In addition to tremendous savings opportunities, Kohl’s is making holiday shopping even more convenient with extended store hours, in-store Kohl’s kiosks and access to Kohls.com on mobile devices. Kohl’s is bringing back the company’s popular list builder on Kohls.com, a shopping strategy tool, to help after Thanksgiving Day shoppers plan their holiday purchases. Shoppers can create, print and share shopping lists, complete with product imagery and pricing, making comparison shopping easy. Regardless of their shopping plans, all Kohl’s customers can shop with confidence knowing their purchases are backed by the company’s industry-leading return policy, giving customers a quick, convenient and hassle-free experience.

“In the uncertain economy, all consumers are looking to stay within their budget while still wanting to give generously – and they can do both at Kohl’s,” said Kevin Mansell, Kohl’s chairman, president and chief executive officer. “This year, for the first time ever, we are giving all Kohl’s shoppers $15 Kohl’s Cash for every $50 spent, and offering more Early Bird deals than ever before. We are opening stores for 24 hours on November 25 – from 12 a.m. to midnight, making it easy for shoppers to choose Kohl’s first for the best holiday gifts at unprecedented value. We believe that the combination of unbeatable savings, industry-leading policies and customer conveniences serves as an important point of differentiation and positions us well this holiday season.”

Kohl’s Happy Thanksaving Days Sales Event – Friday, Nov. 25, 12 a.m. to midnight – open 24 hours

On Friday, Nov. 25, Kohl’s stores nationwide will open their doors from 12 a.m. until midnight, the earliest opening in company history, offering shoppers additional hours to gain incredible savings on the items they want this season. From 12 a.m. to 1 p.m., Early Bird shoppers will find more than 500 savings offers on items such as:

  • $9.99: Select sweaters and long-sleeved knit tees from Croft & Barrow, Apt. 9 and SONOMA life + style for misses and petites
    • Croft & Barrow cozy cardigans for misses and petites
  • Save 20 – 50 percent on select electronics
    • $99.99 (after $20 mail-in rebate): Polaroid 7” touch screen Android tablet. Bonus accessory kit with purchase. Reg. $179.99
    • $59.99: Vivitar 12.1 MP high-definition digital video camcorder. Reg. $149.99
  • Save 50 percent on entire stock of toys from Fisher-Price, Playskool, Little Tikes, Barbie, Disney Princess, Hot Wheels, Matchbox, Tonka, Crayola and Play-Doh
    • $19.99: Your choice: Fisher-Price Dora Holiday Sparkle Doll, Fisher Price Imaginext Pirate Ship, Barbie Volkswagen Beetle, Tonka Mighty Fire Truck, Barbie Tawny Walking Horse, Sesame Street Ride On. Reg. $39.99 - $49.99
  • Save an extra 20 percent on all fine and sterling silver jewelry already 55-60 percent off
    • $89.99: 23 ct. T.W. genuine gemstone and diamond accent bracelet. 18k gold over sterling silver. Reg. $450
    • $1,899.99: 2 ct. T.W. diamond solitaire plus earrings. 10k gold. Reg. $6,000

Additional ways to save:

  • Kohl’s Cash: From Nov. 23 through Nov. 27, earn $15 in Kohl’s Cash for every $50 spent, with no earn limit, in store or online – it’s like getting paid to shop! Redeem Kohl’s Cash from Nov. 28 through Dec. 5.
  • There are no brand exclusions when using offers like Kohl’s Cash or Kohl’s Charge card discounts.
  • Shopping Pass: From Nov. 23 through Nov. 27, save an additional 15 percent on everything in store and online (when Kohl’s Charge card customers use their Kohl’s Charge.) Subject to credit approvals; terms apply.

On Saturday, Nov. 26, Kohl’s stores will be open from 6 a.m. to midnight, with new Night Owl specials this year from 3 p.m. to midnight. Saturday shoppers will continue to enjoy fantastic values, including more Early Bird offers than last year and customer conveniences for an enjoyable shopping experience.

“Customers are embracing our ‘Love to Give, Happy to Save’ campaign this season, and we are delivering incredible values with our ‘Happy Thanksaving Days’ sales event featuring our earliest start time ever, $15 Kohl’s Cash for all shoppers and more Early Bird specials than ever before,” said Julie Gardner, Kohl’s executive vice president and chief marketing officer. “We are providing all the tools and resources needed to shop with ease – whether shopping in store or our expanded assortment at Kohls.com. From researching and planning using our online list builder tool, to leveraging online ratings and reviews, customers can plan, share and shop with purpose. We believe that our unbeatable savings opportunities coupled with conveniences such as our in-store kiosks with free shipping, extended store hours and our hassle-free return policy, position Kohl’s as the smartest shopping destination after Thanksgiving Day and throughout the holiday season.”

Kohl’s unprecedented value is resonating with consumers nationwide as evidenced by a recent Market Force Information survey* which underscores why Kohl’s is “America’s Favorite Fashion Retailer.” For the third year in a row, Kohl’s achieved a number one ranking among 91 retailers from 6,900 survey respondents. Kohl’s ranked high for cost-effectiveness, personable sales associates, a wide selection of accessible merchandise, a hassle-free return policy, convenient in-store kiosks and centralized checkouts**.

Customers seeking value continue to respond well to Kohl’s unique savings tools, industry-leading policies and customer conveniences including:

Unbeatable Savings Opportunities

  • Kohl’s Cash® – For the first time ever, from Wednesday, Nov. 23 through Sunday, Nov. 27, all shoppers earn $15 Kohl's Cash for every $50 spent (in store or online), with no earn limit, that can be used toward future purchases in store or on Kohls.com – good on all brands and sale prices. It's like getting paid to shop!
  • Early Birds and Night Owls – During special hours, Kohl's offers the lowest prices of the week on select items or categories.
  • Kohl’s Charge – Kohl's Charge customers receive a number of exclusive benefits. In addition to getting extra savings on their first purchase, shoppers also receive Pick-Your-Day shopping passes and special event discounts throughout the year.
  • Only-at-Kohl’s Brands – Kohl’s powerful brand portfolio includes quality private and exclusive brands at exceptional values such as Simply Vera Vera Wang, Jennifer Lopez, Marc Anthony, LC Lauren Conrad, Food Network, Bobby Flay, ELLE, ELLE DECOR, Dana Buchman, Candie’s, Mudd, Tony Hawk, Apt. 9, Chaps, Jumping Beans and SONOMA life + style.
  • Shoppers 60+ – Every Wednesday, Kohl’s shoppers age 60 and better will save an extra 15 percent on in-store purchases at Kohl’s stores nationwide.

Industry-Leading Policies

  • An Industry-Leading, Hassle-Free Return Policy Kohl’s industry-leading return policy gives customers a quick, convenient and “no questions asked” experience. Customers returning merchandise with receipts or items purchased with Kohl’s Charge cards are eligible to receive full refunds or even exchanges, while customers without a receipt will receive a Kohl’s merchandise credit.
  • No Exclusions There are no brand exclusions when using offers like Kohl’s Cash or Kohl’s Charge card discounts.

Customer Conveniences

  • Kohls.com 24 hours a day, seven days a week, shoppers have access to the exciting merchandise, tremendous values and conveniences available on Kohls.com, including functionality for customer ratings and reviews, online redemption of Kohl’s Cash and navigation features to showcase “What’s New,” “Best Sellers” and “Customers’ Top Rated.” All Early Bird specials will be available on Kohls.com on Thanksgiving Day.
    • Kohls.com Mobile – Sales alerts and exclusive holiday offers will help smart phone shoppers stay in-the-know about Kohl’s promotions throughout the season. An enhanced mobile application allows users to view and search circulars, use quick response (QR) code and bar code scanning functionality, shop online and more.
    • List Builder Tool – Kohl’s popular list builder tool will once again be available in the days leading up to Thanksgiving on Kohls.com to help resourceful shoppers preview hundreds of special Early Bird offers and create customized lists for their in-store visits.
  • Extended Store Shopping Hours Kohl’s stores open early and close late so shoppers can take advantage of great in-store savings when it’s most convenient. Stores open nationwide from 12 a.m. to midnight the day after Thanksgiving.
  • Kohl’s Kiosk – Buy, Save and Ship it for Free – Kohl’s Kiosks located in all stores make it easy to shop with confidence. Customers can choose from an expanded assortment of styles, sizes, colors and merchandise that may not be available in stores. In addition, Kohl's offers free standard shipping in the U.S. on items ordered from in-store kiosks.

Holiday Hiring

In October, as part of a planned two-phased approach, Kohl’s announced its first phase of seasonal hiring, including an average of 35 associates per store at its 1,127 stores in 49 states this holiday period. With the recently revealed extended store hours for the day after Thanksgiving, Kohl’s is pleased to share the second phase of our hiring, which will bring the total anticipated holiday hiring to an average of 40 associates per store. In total, Kohl’s anticipates hiring more than 47,000 seasonal associates at stores, distribution centers and customer service centers for the holiday season, an increase of nearly 18 percent from last year.

Happy Thanksaving Days Marketing and Media Support

Kohl’s will support its Happy Thanksaving Days sale through aggressive marketing, including broadcast, online, print and mobile advertising, enhancements to Kohls.com, direct mail, email outreach and public relations. The multi-channel marketing campaign is designed to reach customers from their computers and mobile phones to their mailbox and in store.

  • Television and Radio - Television and radio spots to promote Kohl’s after Thanksgiving Day offerings begin Sunday, Nov. 20. The company will continue to be aggressive in its radio support in top markets the week of Thanksgiving. Kohl’s radio efforts will again include DJ integration with popular national radio personalities including John Tesh, Lia and Ryan Seacrest.

    Leveraging the theme of a popular YouTube! video sensation, Kohl’s “Black Friday” broadcast spot, airing Thanksgiving week, will entertain viewers as they prepare for their own Black Friday shopping experience. The ad features an eager Black Friday shopper showcasing her shopping savvy at Kohl’s on Black Friday.
  • Online and Print Advertising - On Sunday, Nov. 20, Kohl’s Happy Thanksaving Days sale is previewed on Kohls.com, four days before the ad runs in newspapers on Thanksgiving Day. Kohls.com will feature the company’s entire Happy Thanksaving Days sale ad, with more than 500 incredible Early Bird savings opportunities, compared to more than 400 Early Bird specials last year.

    Visitors to Kohls.com can view after Thanksgiving Day offers and map out their shopping strategies by using the interactive list builder tool to build a customized list that includes product images and pricing. Users can view and post customer ratings and reviews on products. Customers can pull product offers to create and print personalized shopping lists. Kohls.com shoppers can enjoy customer ratings and reviews, an expanded gift shop in the online “Store+More” and enhanced sort functionality for easy shopping.

    On Tuesday, Nov. 22, Kohl’s will drive traffic to stores and Kohls.com with an advertising roadblock on major websites such as AOL, MSN and Yahoo! Kohl’s will also use the company’s Facebook fan page, with more than 6 million Kohl’s fans, and Twitter to promote after Thanksgiving Day sale efforts.

    Kohl’s will also reach customers with YouTube Mobile Roadblocks the day after Thanksgiving and targeted mobile banner ads and mobile text ads throughout the holiday season. New this year, the company will also provide event teasers and friend invites on Facebook; targeted ads on lifestyle, entertainment and shopping websites; and smart phone promotions about the After Thanksaving Days specials available on Thanksgiving Day.
  • Direct Mail - Illustrating the added benefits that Kohl’s Charge card customers receive during the holiday season and throughout the year, Kohl’s offers its charge card customers Pick-Your-Day offers that customers can use in store or online from Nov. 17 to 22. Kohl’s Charge card customers will also receive an additional shopping pass to save during the week of Thanksgiving.

Cautionary Statement Regarding Forward Looking Information

This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, including planned operational and promotional activities, technological enhancements and initiatives and staffing plans. Kohl's intends forward-looking terminology such as "believes," "expects," "may," "will," "should," "anticipates," "plans," or similar expressions to identify forward-looking statements. Such statements are subject to certain risks and uncertainties, which could cause Kohl's actual results to differ materially from those anticipated by the forward-looking statements. These risks and uncertainties include, but are not limited to those described in Item 1A in Kohl's Annual Report on Form 10-K, which is expressly incorporated herein by reference, and other factors as may periodically be described in Kohl's filings with the SEC.

About Kohl’s Department Stores

Based in Menomonee Falls, Wis., Kohl’s (NYSE: KSS) is a family-focused, value-oriented specialty department store offering moderately priced, exclusive and national brand apparel, shoes, accessories, beauty and home products in an exciting shopping environment. With a commitment to environmental leadership, Kohl’s operates 1,127 stores in 49 states. In support of the communities it serves, Kohl’s has raised more than $180 million for children’s initiatives nationwide through its Kohl’s Cares® cause merchandise program, which operates under Kohl's Cares, LLC, a wholly-owned subsidiary of Kohl's Department Stores, Inc. For a list of store locations and information, or for the added convenience of shopping online, visit www.Kohls.com.

*2011 “America’s Favorite Fashion Retailer” survey, by Market Force Information, November 2011. For more information about the survey, visit http://www.marketforce.com/2011/11/market-force-survey-reveals-kohl%e2%80%99s-is-america%e2%80%99s-favorite-fashion-retailer/

** America's Hottest Clothing Chains, Forbes.com, Nov. 4, 2011

Contacts

Kohl’s
Vicki Shamion, 262-703-1464
Vicki.Shamion@Kohls.com
Jen Johnson, 262-703-5241
Jen.Johnson@Kohls.com

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Contacts

Kohl’s
Vicki Shamion, 262-703-1464
Vicki.Shamion@Kohls.com
Jen Johnson, 262-703-5241
Jen.Johnson@Kohls.com