Pearson Fuels is First in Alternative Fuels Industry with Educational Animated Video

Pearson’s new micro-video shows how Americans benefit from Alternative Fuels

SAN DIEGO--()--Pearson Fuels has launched their new educational animated short, “Fuel Better in Sixty Seconds.” The video is available at http://www.pearsonfuels.com/fuelbetter.

“With the election season ramping up and daily conversations occurring in the media around budget cuts and tax policy, it is important that the public be educated on a few facts about alternative fuels,” said Pearson Fuels co-founder Mike Lewis. “The bottom line is that alternative fuels, and biofuels in particular, displace a massive amount of foreign oil every day in this country. It is also important to understand that biofuels employ hundreds of thousands of people with money that would otherwise be sent overseas. Alternative fuel industry members know these facts and take this information for granted, but we need to get the general public up to speed on this information. Once Americans understand the benefits of alternative fuel, they can demand the same from their government leaders.”

The video was made possible with the support from the Renewable Fuels Association (RFA) and the American Coalition for Ethanol (ACE). Robert White of RFA stated, “It is great to see a company like Pearson take an active role in educating consumers on these subjects. Many Americans don’t realize the contributions that alternative fuels like ethanol make to the economy and our environment. Pearson did a great job in getting the message across in an educational and entertaining way.”

Ron Lamberty from ACE added, “Pearson has been a leader in alternative fuels on the West Coast and they are continuing that leadership with this video. The video shows the stark comparisons between oil and alternative fuels, and reminds people why we developed ethanol and other alternatives to petroleum. Hopefully this video will help people realize that they do have choices other than oil, and through the efforts and investment of companies like Pearson, those alternative fuel choices are available to more and more people.”

The production was created in collaboration with Martinez Creative Group of Chicago, IL. Creative Director Kris Martinez commented, “The feedback we've had on the Pearson spot has been very positive: In a 1-minute space of time, we were able to effectively communicate a few key points and educate the public in a memorable and engaging way. In all of the industry research we've done, we haven't seen anyone doing anything to promote renewables in this way.”

Pearson Fuels is the leading company in California providing alternative fuels to both the public and government entities. Pearson opened in 2003 as the nation's first Alternative Fuel Station. Located in the center of San Diego and specializing in bringing alternative fuels to the public, Pearson was the first facility of its kind and pioneered the first public E85 station on the West Coast. Pearson has grown into California’s largest E85 distributor and is actively developing several projects including two biodiesel blending terminals and two retail hydrogen stations.

Information about Pearson Fuels can be found at www.pearsonfuels.com, http://www.facebook.com/pearsonfuels and http://twitter.com/pearsonfuels.

Contacts

Merrill Marketing/Communications
Kim A. Merrill, 619-857-2782
kim@merrillmarcom.com
or
Pearson Fuels
Mike Lewis, 858-699-1078
mlewis@pearsonfuels.com

Contacts

Merrill Marketing/Communications
Kim A. Merrill, 619-857-2782
kim@merrillmarcom.com
or
Pearson Fuels
Mike Lewis, 858-699-1078
mlewis@pearsonfuels.com