Sobieski Vodka Introduces Espresso, Cynamon and Bizon Grass Flavors

One of the Fastest Growing Vodka Brands in the U.S. Launches Three New Flavors into its Growing Portfolio

PALM BEACH GARDENS, Fla.--(BUSINESS WIRE)--Sobieski Vodka, the undisputed No. 1 selling premium vodka in Poland and one of the fastest-growing vodka brands in the United States, today introduced three new exciting flavors – Espresso, Cynamon and Bizon Grass – into its growing portfolio of spirits. Imported and marketed by Imperial Brands, Sobieski will be adding these new flavors to its already impressive and successful product line-up including Orange, Karamel, Raspberry, Cytron and Vanilia.

“Cynamon and Espresso are two universally popular flavors that we anticipate will be very hot for the holidays. Bizon Grass is a very unique flavor that is popular in Sobieski’s birthplace of Poland, and we are excited to add it to the Sobieski collection and introduce it to America.”

Sobieski Espresso, Cynamon and Bizon Grass are naturally-flavored, made with the finest Dankowski Rye, and are all imported from Poland, the birthplace of vodka. Sobieski Espresso contains an aroma of freshly roasted coffee beans that invigorate with a sweet, creamy finish. Sobieski Cynamon is spicy and bold and evokes a nostalgic feeling with a crisp, pepper taste and warm, round finish. These two bold flavors will make great additions to holiday cocktails, infused with the sweet taste of cinnamon and the natural coffee flavor of espresso. Bizon Grass will be available in limited supply nationwide and is a unique herb-flavored vodka based on the exotic spirit from Poland that is now making a return to the U.S. retail market.

"With the great success of our other flavors – Orange, Karamel, Raspberry, Cytron and Vanilia, we expect very positive results from the launch of these three new entries," said Timo Sutinen, vice president of marketing and business development, Imperial Brands, Inc. "Cynamon and Espresso are two universally popular flavors that we anticipate will be very hot for the holidays. Bizon Grass is a very unique flavor that is popular in Sobieski’s birthplace of Poland, and we are excited to add it to the Sobieski collection and introduce it to America.”

Sobieski Espresso, Cynamon and Bizon Grass are available nationwide at the suggested retail price of $10.99 for 750mL.

ABOUT SOBIESKI VODKA

Sobieski Vodka, the No. 1 premium vodka in Poland and one of the world's bestselling and fastest growing vodka brands, makes no compromises on quality and exemplifies the height of Polish craftsmanship and authenticity. Building on a noble heritage, Sobieski Vodka is produced exclusively from the revered Dankowski rye at the Starogard Gdanski distillery dating back to 1846.

In Summer 2007, Sobieski Vodka launched its "Truth in Vodka" campaign in the U.S., declaring that consumers don't have to pay a king's ransom to get superb vodka. Sobieski's back-to-basics approach to marketing, which focuses on what goes in the bottle – tradition, heritage, authenticity, and taste – is in marked contrast to competitors who rely on lavish packaging and gimmicky ad campaigns that have resulted in a deluge of overpriced vodkas.

For more information and brand news, please visit www.truthinvodka.com, follow us www.twitter.com/Sobieski_Vodka, or become a fan www.Facebook.com/SobieskiVodka.