BOSTON--(BUSINESS WIRE)--Tru.ly, a service that provides users with a single, verified identity on the Internet, today released its age verification API that authenticates the age of an online user based on government issued data (view demonstration video here). Tru.ly cross-references user-submitted personal information to guarantee authenticated age. Tru.ly’s API is based on the Facebook registration application, which allows users and the partner sites to have a frictionless experience when proving their age.
Sites with restricted content such as movies, alcohol and video games can now be sure of user’s ages with Tru.ly. Existing methods of age verification do not guarantee honest information. Internet savvy underage users can easily misrepresent themselves online. The API was developed to quickly confirm an age while promoting the guidelines set forth in the Children Online Privacy Protection Act (COPPA), specifically section 1302-9, which defines verifiable parental consent as any reasonable effort (taking into consideration available technology), so as to ensure that the parent is aware of the operator’s personal information collection, use, and disclosure practices (http://www.coppa.org/coppa.htm).
“Our API represents the foundation for responsible age gating, something that has never been done well on the Internet,” notes David Gordon, Tru.ly’s co-founder and C.E.O., “The days of simply entering any birthday are over. Companies have a responsibility to keep underage users out of restricted sites and with Tru.ly’s age verification API, authenticated age is now a guarantee.”
About Tru.ly
Founded in 2011, Tru.ly began with the goal of making the Internet a safer, more secure and honest place. The Tru.ly platform has expanded to provide users with several ways to verify identity. Users can link social network accounts like Facebook and LinkedIn while protecting personal information and can generate QR codes unique to their identity, to share content without divulging details. Tru.ly also offers various APIs for different levels of verification ranging from ecommerce protection to dating and social verification. For more information, visit: https://tru.ly