The New BK® Chef’s Choice Burger Beefs up the Menu at BURGER KING® Restaurants Nationwide

MIAMI--(BUSINESS WIRE)--BURGER KING^® restaurants today unwrapped the new BK^® Chef’s Choice burger, its newest premium flame-grilled beef sandwich appearing on menus nationwide. Superior from every angle, this 5.5 ounce flame-grilled burger is made with 100% ground chuck and is topped with thick-cut bacon, American cheese, crisp red onions, sliced tomatoes, Romaine leaf lettuce and savory Griller sauce, all on an artisan-style bun that will surprise and delight taste buds. Available at participating BURGER KING^® restaurants nationwide at a suggested retail price of $4.99, the BK^® Chef’s Choice burger reinforces the BURGER KING^® brand’s commitment to flavorful menu items made with premium ingredients.

“The new BK® Chef’s Choice burger provides a premium, made fresh-to-order sandwich which brings a whole new level of excitement to our menu.”

“Our guests expect nothing but the freshest and highest quality ingredients with that same flame-grilled flavor they know and love from BURGER KING^® restaurants,” said Alex Macedo, senior vice president, North America marketing, Burger King Corp. “The new BK^® Chef’s Choice burger provides a premium, made fresh-to-order sandwich which brings a whole new level of excitement to our menu.”

The BK^® Chef’s Choice burger will be supported by national TV and radio advertising that begins today and represents a continuation of Burger King Corporation’s new food-centric approach. The television spot highlights the premium ingredients and mouthwatering build, allowing quality and flavor to shine in the spotlight.

ABOUT BURGER KING CORPORATION

Founded in 1954, BURGER KING^® is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER^®, the BURGER KING^® system operates more than 12,300 locations serving over 11 million guests daily in 78 countries and territories worldwide. Approximately 90 percent of BURGER KING^® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In October 2010, Burger King Corp. was purchased by 3G Capital, a multi-billion dollar, global investment firm focused on long-term value creation, with a particular emphasis on maximizing the potential of brands and businesses. For more information on 3G Capital, please go to http://www.3g-capital.com. To learn more about Burger King Corp., please visit the company's website at www.bk.com or follow us on Facebook and Twitter.

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