Guidelines for Effective WCM Selection

RESTON, Va.--(BUSINESS WIRE)--Siteworx Inc., a leading interactive agency and Web content management (WCM) consultancy, announced a new webinar featuring Stephen Powers of Forrester Research, Inc. Today’s WCM solutions are focused on delivering full customer experience management capabilities, which means pure-play content management is, or will soon be, a thing of the past.

In this Siteworx webinar, key guidelines for effective WCM selection will be addressed. Moderator Justin Stayrook, Siteworx VP of Technical Services, will discuss the Siteworx approach to WCM selection for clients across a wide range of industries—from finance, to healthcare, to retail and business-to-business.

Joining Stayrook as Siteworx’ invited guest will be Stephen Powers, Principal Analyst and Research Director at Forrester Research, Inc. Powers will discuss:

Components of an effective customer experience management (CXM) stack. What are the core features vs. nice-to-haves and what features you should be considering both short and long-term?
Best practices for aligning business and technical requirements, and a framework for assessing the tradeoffs and decision points inherent in a WCM selection

Registration is now open for the From Content Management to Customer Experience: What You Need to Know about Today’s WCM Solutions webinar on October 27, from 1 p.m. – 2 p.m. ET. Follow the webinar on Twitter using the hashtag #SiteworxWCM.

For more information, please contact Siteworx at info@siteworx.com or via Twitter @Siteworx.

Presenter Bio:

Stephen Powers, Principal Analyst and Research Director, Forrester Research, Inc.

Stephen Powers is a leading expert on multiple aspects of enterprise content management, including Web content management and digital asset management. At Forrester Research, Inc., Stephen helps Forrester clients build content management systems to implement information management strategies and improve customer experiences. Stephen came to Forrester with many years of experience in information technology management and customer software applications. Most recently, Stephen served as vice president and general manager of a software startup in Cambridge, Mass., managing client engagements in the areas of CRM, asset management, and supply chain management. Prior to that, he spent eight years at ZDNET (later CNET), where he led IT groups responsible for enterprise content management, eCommerce, search applications, and data warehousing. Stephen began his career at TV Guide, working on a project to upgrade the magazine's publishing system.

Moderator Bio:

Justin Stayrook, Vice President of Technical Services

Justin Stayrook leads a team of developers and quality assurance professions at Siteworx and is an expert in content management systems, enterprise search, and web analytics. Stayrook’s experience includes software development, systems integration, quality assurance, IT security, and systems architecture, including work for clients such as the U.S. Department of State and the Patuxent River Naval Air Station. Stayrook is a graduate of the University of Pittsburgh where he earned a Bachelor of Science degree in Chemistry.

About Siteworx, Inc.

Siteworx is an award-winning interactive agency with deep roots in Web content management (WCM), search and analytics solutions, and Web strategy. Through an unparalleled combination of design and technology expertise, Siteworx helps interactive marketers, Web strategists and technology leaders achieve measurable business results. By designing and building elegant, addictive and enduring Web and mobile experiences, Siteworx delivers improved online performance to an impressive roster of clients, including NPR, the Mandarin Oriental Hotel Group, Consumer Product Safety Commission (CPSC) and AARP. Siteworx is a Microsoft Gold Certified Partner. For more information, please visit: www.siteworx.com. Follow Siteworx on Twitter @Siteworx.