Business Wire Launches iPad news App

Business Wire continues commitment to multiplatform, mobile news delivery

NEW YORK & SAN FRANCISCO--()--Business Wire today announced the launch of the Business Wire iPad app, now available for free download from the App Store. The Business Wire iPad app allows news viewers worldwide access to full text, breaking news from leading companies, including accompanying multimedia from Business Wire clients in English, French, German, Spanish and Portuguese.

Business Wire’s mobile initiatives continue to expand after an earlier launch of the BW App for iPhone and iPod Touch users, enabling mobile users to read news from Business Wire clients using the devices of their choice. Photos and the company logo included with the news release display with links to all multimedia content available with the story. Viewers can browse 21 industry categories and three subject classifications for the latest news within the application.

"These enhancements to our mobile news display demonstrate Business Wire’s ongoing commitment to providing direct, real-time access to our client’s press releases in every available format," said Business Wire’s CEO Cathy Baron Tamraz.

“There are now over 25 million iPads owners most of whom view news on their iPad. It is Business Wire’s intention to optimize and continually improve the display and the availability of our client’s news worldwide in all the leading platforms and channels,” added Laura Sturaitis, Executive Vice President, Media Services and Product Strategy.

In addition to its own mobile-rendered site and Blackberry/Windows Mobile app, Business Wire content is available via the mobile channels of many leading news services and financial information providers, in addition to such popular services as Yahoo! Finance and Viigo. Business Wire content is available on every major platform, including Blackberry, Droid, iPhone, Palm and Windows Mobile.

You can subscribe to and find out more about Business Wire’s mobile offerings at www.BusinessWire.com.

About Business Wire

Business Wire, a Berkshire Hathaway company, celebrates its 50th anniversary in 2011 as the global leader in press release distribution and regulatory disclosure. Public relations and investor relations professionals rely on Business Wire for both broad-based and targeted market reach. A recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR and other systems. Business Wire provides online newsroom hosting and integration services as well as search engine optimization, mobile distribution and detailed measurement on every press release. Its patented NX delivery platform provides simultaneous full-text posting of Business Wire content to news systems and websites in virtually any country or language. With 31 bureaus worldwide, Business Wire offers local service and global reach.

Learn more at BusinessWire.com and the BusinessWired blog; follow updates on Twitter: @businesswire or on Facebook.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50019261&lang=en

Click here to subscribe to Mobile Alerts for Business Wire.

Contacts

Business Wire
Laura Sturaitis, +1 954-474-8833 Ext. 229
Executive Vice President Media Services & Product Strategy
Laura.Sturaitis@BusinessWire.com
or
Tom Becktold, +1 310-820-9473
Senior Vice President, Marketing
Thomas.Becktold@BusinessWire.com

Business Wire iPad App display (Photo: Business Wire)

Business Wire iPad App display (Photo: Business Wire)

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Release Summary

Business Wire announces the launch of the Business Wire iPad app, now available for free download from the App Store.

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Contacts

Business Wire
Laura Sturaitis, +1 954-474-8833 Ext. 229
Executive Vice President Media Services & Product Strategy
Laura.Sturaitis@BusinessWire.com
or
Tom Becktold, +1 310-820-9473
Senior Vice President, Marketing
Thomas.Becktold@BusinessWire.com