WALTHAM, Mass.--(BUSINESS WIRE)--In today’s connected world, marketers need to “be” wherever their audience is – whether that’s in front of their inbox, on a social media site, or on a company website. Finding ways to easily deploy campaigns across channels is increasingly important, especially to time-starved small businesses. Constant Contact®, Inc. (NASDAQ: CTCT) has launched a new application (app) that will do just that, bringing small businesses’ event promotions and registration pages directly to Facebook®.
Developed by Appbistro using the Constant Contact’s AppConnect Platform, which enables application developers and technology partners to quickly and easily integrate their applications and services with Constant Contact's marketing tools, the app will allow event hosts to create a special event-specific tab on the organization’s Facebook page to showcase their events.
The app gives Facebook fans full event details, allows them to share the event details with their networks, and lets them register right then and there, saving them from clicking through and navigating additional pages. All registrations sync seamlessly with the organization’s Constant Contact account, automatically adding registrants to the guest list and sending out confirmation emails.
“The beauty of the Constant Contact Event Marketing Facebook app is its simplicity,” said Chris Litster, vice president and general manager of event marketing for Constant Contact, the trusted marketing advisor to more than 450,000 small organizations worldwide. “It helps our customers leverage the power of social media, extend the reach of their promotional efforts through social sharing, and saves the time in the process.”
The Facebook application is free to use and simple to set up directly from Facebook. The application automatically creates a special “events” tab on the organization’s Facebook page.
"It was a pleasure working with Constant Contact's AppConnect platform. It's exciting being able to develop an application that can potentially reach Constant Contact's 450,000 customers. Now those customers have the power to publish their events where their audience spends most of their time online, Facebook," said Ryan Merket, CEO/Co-Founder of Appbistro.
The Constant Contact Facebook app is the latest in a series of new integrations developed to help make event marketing easier and more effective for small businesses and nonprofits. Other recent integrations include the Constant Contact’s mobile event check-in app and a mobile event marketing app developed for Broward SCORE.
For more information about Constant Contact’s event marketing apps and integrations, visit http://marketplace.constantcontact.com/. For more information about Constant Contact's Event Marketing product, or to sign up for a free 60-day trial, please visit: http://conta.cc/if3Tdw.
About Constant Contact, Inc.
Constant Contact is revolutionizing the success formula for small organizations through affordable, easy-to-use Engagement Marketing™ tools that help create and grow customer relationships. More than 450,000 small businesses, nonprofits, and associations worldwide rely on Constant Contact to drive ongoing customer dialogs through email marketing, social media marketing, event marketing, and online surveys. All Constant Contact products come with unrivaled KnowHow, education, and free coaching with a personal touch, including award-winning customer support.
Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners. Facebook® is a registered trademark of Facebook Inc. Other names may be trademarks of their respective owners.